VP, B2B Growth and Retention Marketing - Remote

Requisition number: 2390106

Job category: Marketing and Advertising

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us in making healthcare work better for everyone through people-led, responsible AI while Caring. Connecting. Growing together.

The VP, B2B Growth & Retention Marketing is accountable for executing B2B growth and retention strategies across the Optum Rx portfolio, translating enterprise priorities into measurable demand generation, engagement, conversion, retention, expansion, sell-through, and partner value outcomes.

Reporting to the SVP, Growth & Retention Marketing, this leader owns integrated B2B campaigns, lifecycle programs, demand generation, partner activation, and performance management across assigned business lines and audiences.

The VP partners with business leaders, sales, product, finance, analytics, marketing operations, client-facing teams, and global performance marketing to improve pipeline, revenue influence, account engagement, adoption, utilization, retention, and expansion.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Primary Responsibilities:

• Lead/Own execution of B2B growth and retention strategies across Optum Rx business lines, translating enterprise priorities into integrated go-to-market, demand generation, lifecycle, and partner marketing plans

• Own the B2B audience lifecycle across priority segments, from awareness and lead nurturing through conversion, onboarding, retention, loyalty, expansion, and post-sale value realization

• Build and scale account-, segment-, partner-, and lifecycle-based programs that drive qualified pipeline, revenue influence, client acquisition, cross-sell, upsell, engagement, and retention

• Lead sell-through marketing for health plan and coalition partners, establishing clear accountability for partner activation, adoption, utilization, engagement, value realization, and retention influence

• Partner with sales, product, business leaders, and client-facing teams to define audience priorities, value propositions, campaign strategies, partner activation plans, and execution models

• Translate enterprise marketing investment priorities into B2B plans and allocate resources to the highest-value growth, retention, sell-through, and partner opportunities

• Integrate execution across paid, owned, earned, digital, field, event, content, thought leadership, sales enablement, partner enablement, and lifecycle channels

• Use attribution, ROI, pipeline, conversion, adoption, utilization, retention, and engagement data to optimize performance, identify funnel gaps, and lead corrective action

• Partner with global B2B performance marketing, analytics, finance, marketing operations, technology, legal, privacy, and compliance to deliver scalable, measurable, and compliant programs

• Advance data-driven, digital-first, personalized, and AI-enabled approaches to targeting, content activation, lifecycle engagement, partner enablement, testing, and optimization

• Build and develop a high-performing B2B marketing team and serve as a senior advisor to business and functional leaders on growth, retention, partner value, and marketing performance

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 12+ years of leadership experience in B2B, growth, demand generation, lifecycle, client, performance, or partner marketing

• Experience building or scaling demand generation, account-based, lifecycle, partner, sell-through, or client retention marketing programs, including partner-led or channel-led growth models

• Experience leading integrated marketing across digital, paid media, content, events, field marketing, partner and sales enablement, marketing automation, and lifecycle channels

• Demonstrated understanding of complex B2B buying journeys, multi-stakeholder decision-making, long sales cycles, consultative selling, and post-sale partner activation

• Proven success translating business growth strategies into integrated B2B programs that deliver measurable pipeline, revenue, retention, account engagement, partner activation, or value realization outcomes

• Demonstrated ability to use attribution, ROI, funnel, adoption, utilization, campaign performance, and customer insight data to improve business outcomes

• Proven ability to influence across complex, matrixed organizations; communicate with executives; lead transformation; strengthen operating discipline; and develop high-performing teams

Preferred Qualifications:

• Experience in healthcare, pharmacy benefit management, payer, provider, life sciences, financial services, or another complex regulated industry

• Experience with sell-through, channel partner, coalition, payer, or health plan marketing in a complex B2B2C environment

• Experience with enterprise CRM, marketing automation, attribution, account-based marketing, performance analytics platforms, and global or shared-service execution models

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $159,300 - $273,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and help make the health system work better for everyone. Together, we are shaping the future of healthcare by harnessing technology and innovation to make care simpler to navigate, more affordable and more connected for the people we serve. We are committed to creating an inclusive workplace where everyone feels welcomed, valued, heard and respected, empowering people to bring their authentic selves to work and strengthening our collective impact through diverse talents, backgrounds, experiences and perspectives.

UnitedHealth Group and its affiliated brands are an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group and its affiliated brands are a drug-free workplace. Candidates are required to pass a drug test before beginning employment.