Assistant Director, Marketing
Syracuse, NYJobSeen todaySeen in employer's feed today
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At a glance
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Job overview
The Assistant Director, Marketing is a key member of the Newhouse School communications team and contributes to its enrollment strategy. The role develops, implements, and evaluates integrated digital content strategy to strengthen the applicant pool, support recruitment goals, and engage undergraduate and graduate audiences. It drives awareness across marketing channels and uses content performance insights to recommend improvements to admissions and graduate program leadership.
Skills & qualifications
Skills
Full job description
This person is a key member of the Newhouse School’s communications team and an integral contributor to its enrollment strategy .They develop, implement and evaluate integrated digital content strategy to strengthen Newhouse’s applicant pool, support recruitment goals and target key audiences within a One University framework. With deep knowledge of best practices in content strategy and marketing, this person drives awareness and engagement across Newhouse’s marketing channels. The role grows web traffic/social reach with engaging digital content to support distinct needs of undergraduate and graduate audiences, moving students through the enrollment recruiting funnel.
This person follows brand guidelines and coordinates with the Division of Communications and Marketing on the university’s global content calendar. They have expert knowledge of SEO and web analytics, monitor content performance using analytics reporting tools and provide regular recommendations to admissions and graduate program leadership. This person has expertise in generative AI optimization. They work within established university brand standards, governance (digital/social media) and approach to identify, write and edit volumes of content, and direct production of web, video, social and digital projects in support of Newhouse recruitment goals.
How this job compares
Set against the 6,670 open Marketing jobs on Olive Jobs, counted November 3, 2026.
- Pay
- This postingNot listed
- New York median$124–178K/yr555 salary ranges
- New York median$22–26/hr89 hourly ranges
- Openings
- Olive Jobs lists 879 open Marketing jobs in New York and 6,670 across the US. 7% of them nationwide are listed as remote or flexible.
- Hiring the most in New York
- JPMorgan Chase25 open
- DualEntry23 open
- Amazon19 open
- Experience
- Marketing postings that state a minimum ask for 5 years of experience at the median; the middle half ask for 3 to 7 years (4,112 postings).
- Education
- 2,109 of the 6,670 open Marketing jobs (32%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 3, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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