Creative & Digital Marketing Specialist

Regular Full-Time

Professional

Main, Syracuse, NY, US

Salary Range: $57,633.00 To $86,450.00 Annually

At Solvay Bank, our formula for success combines the traditions of our culture and a sharp strategic vision.

We are a growth-oriented community bank that fosters excellence, pride, teamwork and engagement in our workplace.

Consider an opportunity as part of our Marketing team.

Creative & Digital Marketing Specialist

The Creative & Digital Marketing Specialist is responsible for developing, executing, and maintaining the organization's digital and creative marketing initiatives. This position combines graphic design, website management, digital communications, social media marketing, and analytics to support brand awareness, customer engagement, and overall marketing objectives. The role collaborates closely with the marketing team and cross-functional departments to ensure consistent and effective marketing execution across all channels.

The ideal candidate will have advanced experience with graphic design software, website content management, email marketing, social media management tools and Google Analytics. This position also requires strong creative, analytical and project management skills as well as excellent communication abilities, the ability to manage multiple projects simultaneously and the ability to meet deadlines in a fast-paced environment. A degree in Graphic Design, Digital Media, Communications, Marketing or a related field preferred.

For over 100 years Solvay Bank has been dedicated to our customers and our community. Join us and enjoy the many rewards; matched 401(K) retirement savings, health and dental coverage, and more.

Internal candidates must apply by 11/04/2026

Solvay Bank is an EOE/AA/Disability/Veteran

https://dol.ny.gov/system/files/documents/2023/06/p690-your-rights-as-an-employee-to-express-breast-milk-at-work-.pdf

https://dol.ny.gov/system/files/documents/2022/02/ls740\_1.pdf

Creative & Digital Marketing Specialist Reports To: VP, Marketing & Communications Manager

Position Summary

The Creative & Digital Marketing Specialist is responsible for developing, executing, and maintaining the organization's digital and creative marketing initiatives. This position combines graphic design, website management, digital communications, social media marketing, and analytics to support brand awareness, customer engagement, and overall marketing objectives. The role collaborates closely with the marketing team and cross-functional departments to ensure consistent and effective marketing execution across all channels.

Key Responsibilities

Creative & Digital Marketing

• Design and produce compelling graphic assets for both print and digital platforms, ensuring brand consistency and quality.

• Create marketing materials including advertisements, brochures, social graphics, digital banners, videos, presentations, and other promotional collateral.

• Design, update, and maintain the company website, ensuring content accuracy, usability, and optimal user experience.

• Manage website enhancements and coordinate with external partners and vendors as needed.

Email Marketing

• Develop, build, and deploy email marketing campaigns, including one-time communications and automated customer journeys.

• Monitor campaign performance and provide reporting and insights to improve engagement and effectiveness.

• Maintain email marketing best practices, audience segmentation, and list management.

Social Media Management

• Create and curate engaging social media content across multiple platforms.

• Manage content calendars, schedule and publish posts, and maintain a consistent brand voice.

• Track and report on social media performance metrics and recommend optimization strategies.

Digital Advertising & Analytics

• Set up, monitor, and maintain Google Analytics and other tracking tools to measure website and campaign performance.

• Analyze website traffic, user behavior, and campaign data to support marketing decision-making.

• Assist with the management and coordination of Google Ads and paid social media campaigns, working with external agency partners as applicable.

Marketing Support & Collaboration

• Execute marketing initiatives across various customer touchpoints, including branch digital screens, online banking banners, statement messages, and other communication channels.

• Support marketing campaigns and promotional activities as needed.

• Participate in marketing projects and cross-functional initiatives, contributing creative ideas and ensuring timely execution.

• Collaborate with internal stakeholders and external vendors to support organizational marketing goals.

Qualifications

• Degree in Graphic Design, Digital Media, Communications, Marketing, or a related field preferred.

• Advanced experience with graphic design software, website content management systems, email marketing platforms, social media management tools, and Google Analytics required.

• Strong creative, analytical, and project management skills.

• Excellent written and verbal communication abilities.

• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Preferred Skills

• Graphic design for print and digital media.

• Website design and content management.

• Email marketing automation and reporting.

• Social media strategy and content creation.

• Google Analytics and digital performance reporting.

• Digital advertising coordination and vendor management.

• Strong attention to detail and commitment to brand consistency.