SEO Specialist

Description

We are actively building a network of experienced SEO Specialist who can drive organic growth by optimizing content, website performance, and search visibility across traditional search engines and emerging AI-powered platforms. This role will be responsible for developing and executing SEO strategies while leveraging AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) best practices to improve discoverability in Google Search, AI-generated search experiences, voice search, and generative AI tools such as ChatGPT, Gemini, and Perplexity.

Responsibilities

• Develop and execute comprehensive SEO strategies to increase organic traffic, keyword rankings, and conversions.

• Perform keyword research, competitive analysis, and search intent evaluation to identify content opportunities.

• Optimize website architecture, metadata, internal linking, site speed, mobile usability, and crawlability.

• Conduct technical SEO audits and partner with development teams to implement improvements.

• Create and optimize content strategies that align with both traditional search engines and AI-driven search experiences.

• Implement AEO strategies to improve visibility in featured snippets, knowledge panels, People Also Ask results, and voice search.

• Develop GEO initiatives that increase brand and content visibility within generative AI platforms and AI-generated search responses.

• Monitor search trends and algorithm updates across Google, Bing, and emerging AI search technologies.

• Analyze website performance using tools such as Google Analytics 4 (GA4), Google Search Console, SEMrush, Ahrefs, Screaming Frog, and similar platforms.

• Collaborate with content, UX, product, and marketing teams to improve user experience and organic search performance.

• Track, report, and present SEO performance metrics, insights, and recommendations to stakeholders.

• Identify backlink opportunities and support off-page SEO initiatives.

Requirements

• 3+ years of experience in SEO, Organic Search, Content Strategy, or Digital Marketing.

• Strong understanding of technical SEO principles, including indexing, crawling, schema markup, and site architecture.

• Experience using SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, and GA4.

• Hands-on experience with AEO (Answer Engine Optimization) strategies.

• Experience optimizing content for AI-generated search experiences and GEO (Generative Engine Optimization).

• Knowledge of keyword research methodologies, search intent mapping, and content optimization.

• Experience measuring and reporting on SEO performance using analytics platforms.

• Understanding of HTML, CSS, and CMS platforms such as WordPress.

• Excellent analytical, problem-solving, and communication skills.

Tools and Technologies

Google Search Console, Google Analytics 4 (GA4), Ahrefs, SEMrush, Google Tag Manager, ChatGPT, Perplexity, Gemini, Claude, Copilot

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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