SEO Analyst

Job Description Job Summary: The SEO Analyst supports Advance Auto Parts’ organic growth efforts by executing audits, analysis, and release validation that improve indexation, discoverability, click‑through rate, and organic revenue across home, category, product detail page (PDP), and store‑level experiences. This role plays a key executional role in maintaining Google Business Profiles (GBP) and store landing pages to ensure accurate, consistent, and optimized local search visibility across Advance’s store network. The Analyst partners closely with the SEO Manager, Site Merchandising, Content, and Technology teams to turn diagnostics into action—tracking issues through release cycles, validating fixes, and quantifying results. The role also supports foundational Answer Engine Optimization (AEO) efforts by ensuring product, category, and store content is structured and machine‑readable for emerging LLM‑based and agentic shopping experiences.

What will you do?

• Execute technical and on‑page SEO audits; document issues, open tickets, validate fixes, and monitor outcomes through release cycles

• Monitor indexation, crawl coverage, crawl stats, and Core Web Vitals (CWV) to identify risks and opportunities

• Conduct keyword and SERP analysis to support content optimization and category‑level growth initiatives

• Produce content briefs, metadata recommendations, and on‑page optimization guidance for home page, category, PDP, and store landing page surfaces

• Own day‑to‑day SEO execution for store landing pages, ensuring accurate location content, internal linking, crawlability, and search visibility at scale

• Support the management of Google Business Profiles by: – Ensuring listing accuracy (NAP, hours, services, attributes) – Monitoring coverage and listing health – Partnering with vendors on updates, suppressions, and issue resolution

• Support AEO execution by validating structured content, product and store data consistency, and page clarity used by answer engines and LLM‑based shopping tools

• Partner with Site Merchandising and Content teams on implementation details, QA, and post‑launch validation

• Support SEO experimentation and testing by measuring lift, analyzing results, and recommending scale‑up or rollback

• Maintain SEO dashboards and weekly performance readouts; flag anomalies, regressions, and wins

• Stay current on SEO, local search, and AEO best practices; apply learnings to day‑to‑day execution

Qualifications:

• Strong attention to detail with the ability to translate analysis into clear, actionable recommendations
• Understanding of how search engines, local search platforms, and answer engines evaluate and surface content
• Ability to manage recurring SEO hygiene work (store pages, listings, audits) with consistency and accuracy
• Strong written and verbal communication skills

Certifications, Experience, and Education:

• Certifications: None required

• Experience: – 2+ years of SEO experience, preferably in an ecommerce, retail, or large‑scale website environment – Working knowledge of HTML/CSS/JavaScript rendering concepts and Core Web Vitals fundamentals – Proficiency using Google Search Console, Google Business Profile tools, enterprise crawling tools, and BI/data visualization platforms – Experience maintaining or supporting store locator pages or local landing pages preferred – Preferred experience with server log analysis, page performance tooling, or structured data validation – Exposure to AEO, AI‑powered search, or LLM‑based discovery a plus

• Education: – Bachelor’s degree required; related coursework or specialization a plus

Location & Work Availability: This position is Hybrid (4 days in office, 1 day remote), based at our corporate headquarters in Raleigh, North Carolina.

Benefits Summary: We believe in supporting our Team Members and those they love through comprehensive health & wellness benefits. Learn more here: https://jobs.advanceautoparts.com/us/en/benefits

Company Overview: Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do‑it‑yourself customers. As of January 3, 2026, Advance operated 4,305 stores primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The Company also served 809 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories, and other offerings can be found at www.AdvanceAutoParts.com. Advance Auto Parts is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, disability, or any other federal, state, or local protected status. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class. We comply with all applicable federal, state, and local laws.

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