Growth Marketer

Nova Intelligence is building the most powerful AI platform for enterprise systems, starting with SAP. SAP is the heart of the enterprise: almost every critical business process at the world's largest companies — finance, supply chain, manufacturing, sales — runs on SAP. Our customers use Nova to 5x the productivity of their SAP teams: modernizing legacy code, redesigning business processes, resolving production issues, and more. Nova Intelligence was founded by AI researchers, repeat entrepreneurs, and the co-inventor of SAP HANA, and has raised $40M from SAP's venture arm, Accel, Conviction, and Chemistry. Check out the Launch Video

About this role We’re hiring a full-time Growth Marketer to turn marketing spend into qualified pipeline and build the channels that put Nova in front of enterprise leaders. You’ll own day-to-day execution of our demand generation programs, starting with paid channels and expanding from there: finding what works, making it repeatable, and moving on to the next channel. This is a hands-on role for someone who likes running experiments, analyzing performance, and collaborating with Sales, and who builds things themselves without waiting to be handed a plan.

What you'll do

• Plan and run multi-channel demand gen campaigns (paid search, paid social, content syndication, webinars) that generate MQLs and sales-accepted pipeline

• Manage paid media budgets on Google Ads, LinkedIn, and Meta: build campaigns, test ad copy and creative, and optimize toward cost per opportunity. Test new channels and formats beyond the main three, scale what works, and drop what doesn’t.

• Run a steady cadence of A/B tests on landing pages, gated content, and audiences

• Campaign reporting: track funnel conversion from lead to opportunity and attribute pipeline by channel.

• Build landing pages, lead magnets, and ad variations, working with our designers and contractors when needed

• Build audience and enrichment workflows (Clay, HubSpot) so campaigns reach the right people at target accounts

• Turn customer stories and case studies into ad and campaign assets

• Support field marketing around conferences with pre-event campaigns that help book meetings and follow-up campaigns afterwards

What you'll bring

• 3–5 years in B2B demand generation or growth marketing

• Hands-on experience managing paid campaigns on Google Ads, LinkedIn, and Meta with budget accountability

• Creative, scrappy, and end to end execution – wear multiple hats across designing static ads, editing videos, and being able to make your own ad iterations so marketing is never blocked

• Working knowledge of a marketing automation platform (HubSpot, Marketo, or similar)

• Comfort with data: you build your own reports, understand funnel metrics (MQL, SQL, pipeline, CAC), and can explain what moved and why

• A collaborative approach with design and Sales, and the confidence to push back with data

Nice to have

• Familiarity with intent data, enrichment tools, or multi-touch attribution

• Experience at one or more early-stage companies where you scale programs from 0-1