User Acquisition Manager, Paid Social

Description Rylo is hiring a User Acquisition Manager to help us bring the right users into our product, learn what messages and creative concepts resonate, and build a repeatable engine for efficient growth. You’ll own paid social user acquisition programs from strategy through execution, measurement, and optimization. This role is for someone who can move between data, creative, channels, and experimentation with urgency and precision. You’ll help Rylo understand where growth is coming from, what’s working, what isn’t, and where to invest next. The difference you will make

• Build a stronger acquisition engine. You’ll create, manage, and optimize paid social campaigns that bring high-intent users into Rylo.
• Turn performance data into better decisions. You’ll use acquisition metrics to understand channel efficiency, identify growth opportunities, and improve performance over time.
• Connect creative, audience, and conversion. You’ll test messaging, positioning, audiences, and creative concepts to learn what drives action.
• Improve the quality of growth. You’ll focus not just on volume, but on acquiring users who are likely to engage, retain, and create long-term value.
• Drive clarity around creative. You’ll bring structure to creative testing so Rylo can double down on the learnings that matter.

What you will do

• Own user acquisition campaigns across relevant paid social channels.
• Plan, launch, monitor, and optimize campaigns with clear goals, budgets, audiences, and success metrics.
• Analyze acquisition performance across the funnel, including traffic, conversion, cost, activation, retention, and payback where applicable.
• Develop and manage a testing roadmap for creative.
• Manage internal and external creative pipelines, including agencies and UGC creators.
• Partner with creative, product, and analytics stakeholders to improve campaign performance and user conversion.
• Translate campaign data into clear recommendations for what to stop, start, scale, or refine.
• Build reporting that gives the team visibility into acquisition performance and growth opportunities.
• Identify new experiments that could unlock efficient growth.
• Work with internal teams to ensure users have a strong journey from first touch through activation.
• Maintain a high bar for campaign execution, tracking accuracy, and performance discipline.
• Balance short-term performance improvements with longer-term learning and growth infrastructure.
• Stay close to user behavior, market signals, and channel performance to keep acquisition efforts relevant and effective.

Requirements

• 3+ years of experience managing paid social user acquisition, growth marketing, performance marketing, or closely related acquisition programs for a mobile app with a track record of driving efficient app growth while scaling spend
• A strong grasp of acquisition metrics, including CPI, CAC, conversion rate, activation, retention, LTV, ROAS, and payback.
• Comfort owning campaigns from planning and launch through analysis and optimization.
• Experience managing the creative production process internally and with external vendors, including UGC creators.
• Familiarity with mobile measurement partners, marketing pixels, conversion tracking, and reporting.
• Strong analytical judgment, with the ability to turn data into clear, practical decisions.
• Experience running structured experiments across audiences, messaging, creative, or landing pages. Ability to work cross-functionally with creative, product, analytics, and other teams.
• Strong written and verbal communication skills, especially when explaining performance, tradeoffs, and recommendations.
• High ownership and follow-through. You’re comfortable being accountable for outcomes, not just activity.
• A bias toward action, with the judgment to prioritize the highest-impact work.
• Attention to detail in campaign setup, tracking, reporting, and budget management.

Why this role matters

Paid social user acquisition is one of the clearest levers for helping Rylo grow. In this role, you’ll shape how new users discover Rylo, what they understand about the product, and how the company decides where to invest next. If you’re excited by ownership, experimentation, and measurable impact, this is the role for you. Benefits: 😁 Work on a fulfilling, life-changing product (literally) 🗝️ Join as a key player at an early stage and receive generous options 🏖 Unlimited time off and sick days 👯‍♂️ Annual company get-together 🩺 Medical, Dental, and Vision plans with FSA, HSA, and Telehealth benefits 💸 401(k) plan with company match About us: Rylo is the communication engine for people who are Deaf or hard of hearing. Communication belongs to everyone, and we strongly believe that no moment should go missing. We work alongside the community. We know the barriers, and we're here to tear them down. Our tools are built for individuals and the businesses that serve them. Rylo is backed by investors who believe in the work we do: General Catalyst, Canaan, Comcast, Vertex, Precursor, Contour, Cardumen, Techstars, and more.