Enrollment Communications & Content Coordinator

Location: Syracuse, NY Category: Staff (CSEA, PA, MC, Foundation) Job Type: Full Time - 12 Months Professional Administrator Posted On: Thu Sep 24 2026 Job Description:

BROAD FUNCTION

The Enrollment Communications & Content Coordinator develops engaging, clear, and student-centered communications that help prospective students and applicants navigate their journey to enrollment at Onondaga Community College.

This position combines writing, content development, communication planning, and project coordination to support recruitment, application completion, financial aid engagement, and matriculation. The Coordinator creates and manages communications across email, SMS, web, print, and other channels, ensuring students receive timely, accessible, and helpful information throughout the enrollment process.

As a member of the Marketing & Communications team, this position works collaboratively with Admissions, Financial Aid, Enrollment Management, and other campus partners to develop and deliver clear, consistent, and engaging College messaging that supports student enrollment and success while advancing the College's overall mission.

MAJOR RESPONSIBILITIES

Content Strategy, Development & Writing

• Develop engaging, student-facing content for email, text messages, web pages, letters, print materials, and other communication channels.

• Translate complex enrollment, admissions, and financial aid information into clear, accessible, and student-friendly messaging.

• Create and maintain enrollment-related content on the College website and CRM platforms.

• Ensure communications align with institutional branding, accessibility standards, plain language principles, and inclusive communication practices.

Enrollment Communications & Campaign Coordination

• Develop, coordinate, and execute enrollment communication campaigns for prospective students, applicants, and admitted students.

• Coordinate communication calendars and timelines aligned with recruitment cycles, application deadlines, financial aid processes, and enrollment milestones.

• Support recruitment and onboarding initiatives through promotional and informational communications for open houses, admitted student events, orientation, and other enrollment activities.

• Use CRM and communication tools to support audience segmentation, targeted messaging, and personalized communications.

• Monitor communication and campaign performance, including open rates, click-through rates, and application and enrollment progress, and assist with reporting and improvements.

Collaboration & Student Success

• Collaborate with Admissions, Financial Aid, and Enrollment Management staff to identify communication needs and develop content that supports application completion, enrollment, and student success.

• Serve as a communications liaison between Enrollment Management departments and the College's Marketing and Communications team.

• Coordinate and facilitate the Student Success Communications Committee to promote consistent, student-centered messaging across campus.

Technology & Training

• Serve as the campus-wide systems administrator for the OCC texting platform, Mongoose. Responsibilities include system management, user support and training, development of training materials, and serving as a liaison with Mongoose account executives.

• Develop and facilitate training and resources for enrollment staff on effective, student-centered communication strategies.

Perform other related duties as assigned.

Job Requirements:

MINIMUM QUALIFICATIONS

• Bachelor's degree from an accredited college, university, or foreign equivalent, in Communications, Marketing, English, or a related field.

• Two years of professional experience in communications, marketing, content development, admissions, enrollment management, or a related area.

• Demonstrated experience in creative writing, editing, and proofreading professional or student-facing content for multiple communication channels, including print, email, web, and/or social media.

• Strong written communication skills and the ability to develop clear, engaging, and audience-appropriate content.

PREFERRED QUALIFICATIONS

• Experience developing effective communications and content for multiple platforms.

• Experience using CRM, texting, or enrollment communication platforms (e.g., Slate, Ellucian, Salesforce, TargetX, or Mongoose).

• Proficiency with standard office software, including Microsoft Office or Google Workspace.

• Knowledge of accessibility standards, plain language, inclusive communication, and digital content best practices.

• Experience coordinating communication campaigns, managing content calendars, or supporting recruitment initiatives.

• Bilingual in English and Spanish. English and other languages will be considered.

KNOWLEDGE, SKILLS & ABILITIES

• Exceptional written communication skills, including the ability to write clear, concise, engaging, and grammatically correct content for diverse audiences.

• Strong editing and proofreading skills, with careful attention to grammar, tone, clarity, accuracy, and consistency.

• Ability to translate complex ideas into clear messaging.

• Ability to manage multiple projects, communication timelines, and competing priorities while meeting deadlines.

• Strong organizational, interpersonal, and collaboration skills.

• Ability to work independently, take initiative, and collaborate effectively with campus partners.

• Familiarity with CRM systems, mass communication platforms, and digital content management tools.

• Commitment to access, equity, and serving diverse student populations, including adult learners and first-generation students.

Additional Information:

• Salary range is: $44,000 - $55,000, commensurate with credentials and relevant experience.

• Onondaga Community College offers a generous and competitive benefits package including:

• New York State Local Retirement System (pension) or an Optional Retirement Plan (401a).

• Excellent health, dental, and vision insurance plans (qualifying domestic partner included).

• Onondaga Community College participates in the Public Service Loan Forgiveness program for eligible borrowers

Work Location: This is fully on-campus position. Remote work is not available.