Senior Director I, Revenue Growth Management Franchise Execution United

The Senior Director I, RGM Franchise Execution, United & Team Leader will lead Franchise RGM Execution within the One-Table RGM Execution organization while serving as the senior RGM partner for Coca-Cola UNITED. Reporting to the Vice President, RGM Execution, the role will lead and develop the Franchise RGM team, establish common performance and governance routines, and ensure enterprise RGM strategies are translated into executable bottler and franchise plans.

The role will also own the end-to-end RGM partnership with Coca-Cola UNITED, aligning portfolio, package, pricing, promotion, innovation, affordability, and investment priorities to deliver revenue, profit, transaction, and System Health objectives. The role serves as the critical connection between the RGM Center, Franchise Leadership, customer teams, and bottlers, ensuring strategies land in market while bringing bottler and franchise realities upstream into enterprise decision-making.

Key Responsibilities

• Lead, develop, and coach the Franchise RGM Execution team within the One-Table RGM Execution operating model, providing a span break for the Vice President, RGM Execution and building strong talent, succession, and capability pipelines.

• Own the end-to-end RGM partnership with Coca-Cola UNITED and the corresponding Franchise Leadership team, translating enterprise strategies into an integrated annual and multi-year RGM plan across portfolio, package, pricing, promotion, affordability, innovation, investment, and commercialization.

• Lead the RGM Sub-Committee and Franchise RGM governance, establishing priorities, common performance routines, decision processes, escalation paths, and best-practice sharing across the U.S. franchise system.

• Translate enterprise OBPPC, Retail Strategy/TPO, affordability, innovation, and commercial priorities into executable bottler and franchise plans while maintaining clear decision rights: enterprise teams own strategy and guardrails; this role owns franchise translation, alignment, and in-market execution.

• Partner with Franchise, Commercial, Marketing, Finance, Supply Chain, customer teams, RGM Center teams, and bottler leaders to identify, quantify, prioritize, and capture Sources of Growth and System Health opportunities.

• Lead annual business planning, multi-year growth planning, Sources of Growth development, performance reviews, and in-year contingency planning for Coca-Cola UNITED and support common planning standards across the Franchise RGM team.

• Monitor rate, mix, transactions, volume, revenue, profit, share, investment, and System Health metrics; identify gaps and opportunities; and drive clear corrective actions and accountability through One-Table and franchise routines.

• Champion consistent adoption of RGM tools, guardrails, analytics, capabilities, and best practices across Franchise RGM, and scale proven pilots and commercialization approaches across bottlers where relevant.

• Represent Coca-Cola UNITED and broader bottler perspectives in enterprise strategy development and commercialization planning, while bringing Center priorities and guardrails into bottler decision-making and execution.

Education and Qualifications

• Bachelor's degree in business, finance, economics, marketing, analytics, or a related field required; MBA or other advanced degree preferred.

• 10+ years of experience in Revenue Growth Management, franchise or bottler operations, commercial strategy, sales, marketing, finance, or related fields, including senior responsibility for complex customer, bottler, or system partnerships.

• Proven people-leadership experience, including coaching senior RGM talent, managing through others, and influencing senior internal, customer, franchise, and bottler stakeholders in a matrixed environment.

• Strong commercial, financial, analytical, and strategic-planning capabilities, with demonstrated command of pricing, package architecture, rate/mix, transactions, profitability, investment, and System Health levers.

• Deep experience working with franchise, bottler, or multi-stakeholder system models; familiarity with Coca-Cola system economics and governance strongly preferred.

Competencies

Franchise and bottler leadership: Builds trust and alignment across senior Franchise, bottler, customer, and Center leaders while balancing enterprise and local market priorities.

People leadership and talent development: Leads through other senior RGM professionals, establishes clear accountability, coaches performance, and builds succession and capability depth.

RGM execution and commercial judgment: Translates portfolio, package, pricing, promotion, affordability, innovation, and investment strategies into executable bottler plans and practical market choices.

Financial and system economics: Uses rate, mix, transactions, revenue, profit, investment, incrementality, and System Health measures to make fact-based decisions and manage trade-offs.

Annual and multi-year planning: Connects enterprise strategies, Sources of Growth, bottler commitments, customer plans, and in-year contingencies into coherent execution roadmaps.

Governance and performance management: Sets effective routines, decision rights, escalation paths, and gap-closure mechanisms across the RGM Sub-Committee and One-Table model.

Executive communication and influence: Communicates complex recommendations clearly and influences senior stakeholders across TCCC, Coca-Cola UNITED, Franchise Leadership, customer teams, and bottlers.

Change leadership: Leads adoption of common RGM tools, capabilities, standards, and ways of working across a diverse franchise system.

Problem solving and ambiguity navigation: Integrates commercial, financial, operational, customer, and bottler perspectives to resolve complex issues and accelerate decisions.

Collaboration across the system: Works effectively with OBPPC, Retail Strategy/TPO, RGM Execution, Value Realization, Marketing, Commercial, Finance, Supply Chain, and customer teams while respecting decision-right boundaries.

What Success Looks Like

• Strong alignment across Franchise Bottlers, Franchise Leadership, customer teams, and the RGM Center through clear One-Table decision rights and governance.

• Consistent translation and execution of enterprise RGM priorities across the U.S. franchise system, with measurable adoption of common routines and guardrails.

• A high-performing Franchise RGM Execution team with clear accountability, strong engagement, differentiated talent, succession depth, and shared capabilities.

• For Coca-Cola UNITED, delivery of annual and multi-year revenue, profit, transaction, share, mix, and System Health objectives through strong commercialization, gap closure, and governance.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.