Senior Director, Revenue Growth Management Execution CR & Planning (Northeast Corridor)

JOB LOCATION: Atlanta or Remote (Northeast Corridor )

The Sr. Director, Revenue Growth Management (RGM) Customer Execution, Convenience Retail (CR) and Planning leads a RGM Customer Execution team for CR, supporting the Vice President of CR Sales and the CR Sales Team.

This role serves as the lead RGM and financial partner for the CR business, overseeing customer and System planning, forecasting, price-pack architecture, trade spend, performance management, and business gap-solving. The Sr. Director partners with customers, Franchise Bottlers, Finance, Brand teams, and other cross-functional leaders to deliver volume, revenue, gross profit, and share growth.

This role also manages the Annual Business Planning cycle across all RGM Customer and Franchise Execution teams. This includes working with the VP of RGM Execution leader on customer plan targets, rate coherency adjustments, updates to the planning cube, calendar management, customer planning templates, SOVI rate adjustments, etc.

What You’ll Do

• Lead annual customer and System business planning for CR, including customer strategies, pricing, price-pack architecture, promotions, trade spend, and execution priorities.

• Partner with CR Sales to develop Joint Business Plans and identify the right brands, packages, price points, and promotional strategies by customer and shopper occasion.

• Own volume, revenue, and gross profit planning, forecasting, performance analysis, and customer P&L management.

• Lead scenario planning and identify risks, opportunities, and actions to close gaps or accelerate business results.

• Manage a significant CR trade budget and evaluate investment effectiveness by customer, program, package, and promotion.

• Lead monthly financial reviews, forecast updates, trade spend routines, and executive performance reporting.

• Translate complex business data into clear, actionable recommendations for senior leaders, customers, and Franchise Bottlers.

• Build strong customer and Bottler partnerships to align customer priorities, marketplace opportunities, and System economics.

• Recruit, coach, and develop a diverse, high-performing team of RGM Customer Execution for the CR space.

• Drive consistent planning processes and effective use of tools such as Apollo, CPA, Matrix, Curio, and Power BI.

Education and Qualifications

• Bachelor’s degree required; MBA or relevant advanced degree preferred.

• 8 to 10 or more years of relevant experience in consumer goods, beverages, Convenience Retail, Sales, Finance, commercial strategy, planning, or RGM.

• 5 or more years of people, project, or cross-functional leadership experience.

• Experience supporting Convenience Retail, immediate-consumption channels, or complex retail customers strongly preferred.

• Experience leading annual business planning, forecasting, pricing, trade spend, customer investments, and P&L management.

• Strong understanding of RGM principles, including price-pack architecture, assortment, mix, promotions, and investment effectiveness.

• Strong financial, analytical, scenario-planning, and problem-solving capabilities.

• Demonstrated ability to influence senior leaders, customers, Franchise Bottlers, and cross-functional partners.

• Strong executive communication and people leadership skills.

What We’re Looking For

A strategic and commercially minded leader who can connect customer strategy, financial planning, and marketplace execution. The successful candidate will turn insights into action, influence across a complex System, and build a high-performing team.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.