Director, Revenue Growth Management Franchise Execution (Florida)

The Coca-Cola Company (TCCC). Our vision is loved brands done sustainably, for a better shared future. It’s an exciting time to work in The Coca-Cola Company’s flagship market. We’re accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do.

Please Note: This role will be based in Tampa, Florida, from the Coca-Cola Beverages Florida office. It is NOT a Remote/Virtual Position

The Tampa-Based RGM Franchise Director role plays a critical leadership role within the NAOU Revenue Growth Management organization, serving as the key connection point between RGM Center, Franchise Leadership, and Bottlers. This role will support the Coca-Cola Florida Bottler Franchise Team and is responsible for translating enterprise‑level RGM strategies, System Health priorities, and OBPPC frameworks into locally relevant, executable Franchise and Bottler plans.

In addition to managing CCF from an RGM perspective, this position will also manage 1 or 2 customer callpoints from an RGM perspective. This will ensure the pull forward of customer facing RGM initiatives into CCF business plan. The customer call points(s) will be relevant to the business for CCF and should constitute about 25% of the role.

The RGM Franchise Lead ensures system alignment across planning, in‑year stewardship, and long‑range strategy, balancing the needs of multiple stakeholders while driving sustainable, profitable growth. This position is highly visible, requires strong commercial judgment and analytical capability, and demands the ability to influence without authority in a complex, matrixed system.

Please Note: This role will be based in Tampa, Florida, from the Coca-Cola Beverages Florida office.

What You’ll Do For Us

Successful candidates bring strong RGM fundamentals, analytical capability, commercial judgment, and the ability to translate strategy into disciplined local execution.

Key responsibilities include:

• Serve as the primary day-to-day RGM interface among the RGM Center, Florida Franchise Leadership, customer teams, and Coca-Cola Beverages Florida, with coaching and escalation support from the United & Team Leader.

• Lead RGM support for Florida annual planning and Joint Business Planning, including opportunity mapping, territory and outlet assessments, Sources of Growth sizing, financial waterfalls, bottler commitments, and execution milestones.

• Management of 1 or 2 customer call points from an RGM perspective that are relevant to CCF

• Translate national System Health strategies (e.g., pricing, OBPPC, innovation) into Franchise‑specific priorities and Bottler execution plans.

• Own in‑year performance stewardship, including identification of gaps, development of contingency actions, and tracking performance versus plan.

• Partner with the Bottler to identify local opportunities, risks, and execution gaps; act as the Voice of Bottler in Center‑led strategy development.

• Represent Florida Franchise priorities when evaluating Center initiatives, escalating material conflicts, exceptions, and investment needs to the United & Team Leader for broader system alignment.

• Lead or support Florida pilots and commercialization programs across package architecture, affordability, pricing, innovation, OBPPC, and execution; define success measures, capture learning, and share scalable insights with the Franchise RGM team.

• Size and shape Florida Sources of Growth and align local rate, mix, transaction, household, outlet, and package priorities with the annual and multi-year plan.

• Enable system alignment through structured routines, governance forums, and cross‑functional collaboration.

• Support capability development through best‑practice sharing, training, and adoption of RGM tools and frameworks.

What Success Looks Like

Delivery of Florida annual and in-year revenue, profit, transaction, share, mix, and System Health objectives.

Clear translation of enterprise guardrails into executable Florida plans with strong bottler and Franchise alignment.

Timely identification of performance gaps, fact-based contingencies, disciplined action tracking, and effective escalation to the Team Leader.

Successful Florida pilots and commercialization programs with quantified business cases, execution readiness, and learning shared across Franchise RGM.

Adoption of common One-Table routines, RGM tools, analytics, guardrails, and ways of working across Florida Franchise and bottler teams.

What You'll Need

Qualifications & Requirements :

• Minimum :

• Bachelor’s degree in Business, Finance, Marketing, Analytics, or related field.

• 6+ years of experience in Revenue Growth Management, commercial strategy, finance, sales, category management, customer planning, analytics, or related roles. Experience with bottler or franchise execution is preferred but not required.

• Strong understanding of OBPPC, pricing, route‑to‑market, and system economics.

• Demonstrated ability to influence cross-functional stakeholders and present fact-based recommendations to senior Franchise and Bottler leaders, with appropriate escalation to the Team Leader.

• Experience working in highly matrixed, franchise‑based systems.

• Preferred :

• MBA or equivalent advanced degree.

• Prior experience working directly with Bottlers or Franchise leadership.

• Experience leading planning routines, governance forums, or large cross‑system initiatives.

Functional Skills :

• System influence: Creates alignment and drives outcomes across the RGM Center, Florida Franchise, customer teams, and Coca-Cola Beverages Florida

• Strategic Thinking: Translate long‑range System Health and OBPPC strategies into executable Franchise and Bottler plans while managing near‑term performance.

• Analytical & Financial Acumen: Strong capability to size opportunities, diagnose performance gaps, and evaluate trade‑offs across rate, mix, and transactions.

• Planning & Stewardship: Experience leading annual planning, in‑year contingency management, and performance tracking routines.

• Communication & Storytelling: Ability to synthesize complex information into clear, fact‑based narratives tailored to diverse stakeholders.

• Collaboration & Ways of Working: Proven ability to partner cross‑functionally and establish efficient, value‑creating routines across the system.

• Adaptability & Judgment: Comfort navigating ambiguity, balancing competing priorities, and making sound commercial decisions in a fast‑paced environment.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.