Sr. Marketing Operations Manager

Neo Security

Boston, MAFull-time$120–180K/yrPosted 1mo agoVerified open 5 days ago

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At a glance

Compensation

$120–180K/yr

Location

Boston, MA

Schedule

Full-time

Work Authorization

Not specified

Requirements

Credentials this posting asks for.

Bachelor's degree

Job overview

Neo Security is hiring a Sr. Marketing Operations Manager. The Senior Marketing Operations Manager will architect and own the marketing technology stack, define MQL scoring and lead lifecycle logic, manage system integrations, ensure data integrity, and deliver pipeline attribution reporting while collaborating with sales, RevOps, finance, and IT teams.

Key focus areas include Own and continuously improve the marketing tech stack including MAP, CRM, and intent data, Evaluate, onboard, and integrate new tools as the business scales, and Maintain data integrity across systems through deduplication and routing logic.

Successful candidates bring 5-8 Years Marketing Operations Experience, Bachelor's In Marketing Or Equivalent Experience, and degree in business. Important skills include Marketo, HubSpot, Salesforce, MQL Scoring Model Building, Lead Lifecycle Design, and Funnel Metrics. Preferred (not required): 6sense, Bombora, G2, and ABM Program Operations.

Skills & qualifications

RequiredNice to have

Skills

MarketoHubSpotSalesforceMQL Scoring Model BuildingLead Lifecycle DesignFunnel MetricsAttribution MethodologiesMAP-to-CRM IntegrationsThird-Party Tool ConnectionsSQLProcess-DrivenCommunication6senseBomboraG2ABM Program OperationsSnowflakeBigQueryLookerTableauCybersecurity Industry Experience

Qualifications

5-8 Years Marketing Operations ExperienceBachelor's in Marketing or Equivalent ExperienceMarketo CertificationHubSpot CertificationDegree in BusinessDegree in Information Systems

Full job description

About the Role

We're hiring a Senior Marketing Operations Manager to build and own the foundation of our marketing engine. This is a highly technical, high-ownership role: you'll architect the marketing tech stack, define MQL scoring and lead lifecycle logic, manage system integrations, and ensure our data flows cleanly from first touch to closed-won. You'll report to the head of marketing and work closely with Sales, RevOps, and Finance.

The right person is as comfortable in a MAP workflow builder as they are presenting pipeline attribution data to leadership.

Responsibilities

Marketing Infrastructure & Tech Stack

Own, administer, and continuously improve the marketing tech stack — MAP, CRM, intent data, enrichment, and more
Evaluate, onboard, and integrate new tools as the business scales
Maintain data integrity across all systems: deduplication, normalization, and routing logic
Document all processes, workflows, and system configurations
Partner with IT and Security on procurement, SSO, and data compliance requirements

Lead Scoring & MQL Management

Design, implement, and iterate on behavioral and demographic MQL scoring models
Define and own the lead lifecycle: from raw inquiry through MQL, SAL, and SQL
Build and maintain lead routing and assignment rules in partnership with Sales Ops
Monitor score decay, conversion rates, and funnel velocity — optimize continuously
Establish SLAs between Marketing and Sales for lead follow-up and feedback loops

System Integrations

Own the MAP-to-CRM integration (Marketo or HubSpot) and ensure bi-directional sync reliability
Manage integrations with third-party tools: intent platforms (6sense, Bombora), enrichment (Clearbit, ZoomInfo), chat, webinar, and events tech
Partner with RevOps on attribution modeling and multi-touch reporting
Troubleshoot and resolve integration failures and data sync issues proactively

Reporting & Analytics

Build and maintain dashboards for pipeline contribution, campaign performance, and funnel metrics
Own marketing's relationship with the data warehouse — work with BI/Data teams to ensure clean marketing data feeds
Provide weekly and monthly reporting to marketing leadership on MQL volume, conversion rates, and velocity
Support quarterly business reviews with pipeline attribution analysis

Campaign Operations

Partner with Demand Gen to build, QA, and deploy campaigns across email, paid, and lifecycle channels
Own email deliverability, list hygiene, and database health
Manage operational compliance: CAN-SPAM, GDPR, CCPA opt-in/out workflows

Requirements

5–8 years in Marketing Operations, Revenue Operations, or a closely related role in B2B SaaS
Expert-level experience with Marketo or HubSpot (certification preferred) and Salesforce CRM
Hands-on experience building or significantly rebuilding an MQL scoring model
Strong understanding of lead lifecycle design, funnel metrics, and attribution methodologies
Experience managing complex MAP-to-CRM integrations and third-party tool connections
Comfortable with SQL or working alongside data/BI teams to pull and validate data
Highly organized and process-driven — you document everything
Strong communicator who can translate technical concepts for non-technical stakeholders
Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience

Nice to Have

Experience building a marketing tech stack from an early or mid-stage starting point
Familiarity with intent data platforms (6sense, Bombora, G2)
Experience with ABM program operations
Working knowledge of data warehouses (Snowflake, BigQuery) and BI tools (Looker, Tableau)
Prior experience at a cybersecurity company

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