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Marketing Specialist

Reacher

Remote · location unlistedFull-timePosted 5mo agoStill listed 4 days ago

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At a glance

Compensation
No compensation found
Location
Remote · location unlisted
Schedule
Full-time
Work Authorization
Not specified

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Job overview

Reacher is hiring a Marketing Specialist. Reacher is seeking a hands-on Marketing Specialist to lead social media execution, develop content strategy, manage paid advertising campaigns, and support product marketing initiatives for a fast-growing AI-powered platform in the creator economy and social commerce space. The ideal candidate will combine strategy with execution across multiple marketing channels in a startup-style environment.

Key focus areas include Own and manage social media presence across platforms, Plan and execute structured content calendars aligned with growth goals, and Develop short-form video strategies targeting e-commerce brands and agencies.

Successful candidates bring 2–5+ Years Experience. Important skills include TikTok, LinkedIn, X, Content Marketing, Short-Form Video Strategies, and Paid Advertising Campaigns. Preferred (not required): Google.

Skills & qualifications

RequiredNice to have

Skills

TikTokLinkedInXContent MarketingShort-Form Video StrategiesPaid Advertising CampaignsMetaProduct MarketingGo-to-Market StrategyMessaging FrameworksLanding Page MessagingCampaign NarrativesMarketing KPIs Tracking and ReportingAcquisition and Engagement ScalingA/B TestingPipeline GenerationBrand Awareness InitiativesSocial Media ManagementPaid Acquisition CampaignsHigh-Performing Short-Form Content CreationStartup Environment WorkStrong Execution CapabilityGoogle

Qualifications

2-5+ Years of Experience in Growth Marketing, Social Media Marketing, or Product Marketing

Full job description

MARKETING SPECIALIST (SOCIAL MEDIA, CONTENT STRATEGY, ADS & PRODUCT MARKETING)

Location: Remote

Employment Type: Full-time

ABOUT THE ROLE

We are looking for a hands-on Marketing Specialist to lead social media execution, develop content strategy, manage paid advertising campaigns, and support product marketing initiatives for a fast-growing AI-powered platform operating in the creator economy and social commerce space.

This role is ideal for someone who enjoys working in a startup-style environment and can combine strategy with execution across multiple marketing channels.

KEY RESPONSIBILITIES

SOCIAL MEDIA MANAGEMENT

  • Own and manage social media presence across platforms such as TikTok, LinkedIn, and X

  • Plan and execute structured content calendars aligned with growth goals

  • Develop short-form video strategies targeting e-commerce brands and agencies

  • Monitor engagement performance and continuously optimize content output

CONTENT STRATEGY

  • Build and execute a consistent multi-channel content strategy

  • Translate product features into compelling educational and conversion-focused content

  • Collaborate with internal stakeholders to develop thought leadership content

  • Produce:

    • short-form videos

    • carousels

    • product explainers

    • insight-driven posts

    • creator economy commentary

PAID ADVERTISING CAMPAIGNS

  • Plan, launch, and optimize paid campaigns across platforms such as:

    • TikTok

    • Meta

    • LinkedIn

    • Google (optional but preferred)

  • Test creatives, audiences, and messaging variations

  • Improve acquisition efficiency and conversion performance

  • Track and report campaign performance metrics

PRODUCT MARKETING

  • Support the go-to-market strategy for new feature releases

  • Help position AI-driven creator discovery and outreach tools clearly in the market

  • Develop messaging frameworks for agencies and e-commerce brands

  • Contribute to landing page messaging and campaign narratives

GROWTH & ANALYTICS

  • Track and report on key marketing KPIs

  • Identify opportunities to scale acquisition and engagement

  • Run experiments across content, positioning, and paid channels

  • Support pipeline generation and brand awareness initiatives

IDEAL CANDIDATE PROFILE

REQUIRED

  • 2–5+ years of experience in growth marketing, social media marketing, or product marketing

  • Strong experience managing social media for SaaS, creator economy, or e-commerce brands

  • Experience running paid acquisition campaigns

  • Ability to create high-performing short-form content

  • Comfortable working in a fast-paced startup environment

  • Strong execution capability (not strategy-only)

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