Vertical Marketing Specialist

Vertical Marketing Specialist

Location:

Minnetonka, MN, US

Job ID: 55656

Category: Marketing

Stratasys is a world leader in 3D printing!

Stratasys is leading the global shift to additive manufacturing with innovative 3D printing solutions for industries such as aerospace, automotive, consumer products and healthcare. Through smart and connected 3D printers, polymer materials, a software ecosystem, and parts on demand, Stratasys solutions deliver competitive advantages at every stage in the product value chain. The world’s leading organizations turn to Stratasys to transform product design, bring agility to manufacturing and supply chains, and improve patient care.

Location: Minnetonka, MN

Position description

The Vertical Marketing Specialist supports the execution of marketing strategies tailored to specific industry verticals. This role works closely with the Vertical Marketing Manager and cross-functional teams to create targeted content, campaigns, and programs that generate awareness, demand, and sales opportunities. The Specialist plays a key role in campaign execution, market research, event coordination, and the development of sales enablement tools to ensure alignment with business objectives.

Essential Duties and Responsibilities include the following:

• Event Coordination: Support planning and execution of trade shows, industry events, and webinars.

• Campaign Execution: Implement vertical-specific marketing programs including email campaigns, webinars, events, and digital initiatives.

• Content Development: Create and adapt marketing collateral such as case studies, presentations, and social content aligned to vertical messaging.

• Market Research & Insights: Conduct research on industry trends, buyer needs, and competitor activities to support positioning and campaigns.

• Sales Support: Provide vertical-focused enablement materials, assist with presentations, and respond to ad hoc marketing requests from sales teams.

• Performance Tracking: Monitor campaign results, track KPIs, and provide reports to measure effectiveness.

• Follow all company policies and procedures, including safety and compliance requirements.

• Attend all required company training.

• Demonstrate commitment to Stratasys Behaviors by leading, acting, and modeling these values.

• Perform other responsibilities as assigned by the department or manager.

Basic Qualifications

• Four-year degree in Marketing, Digital Media, Web Design, Computer Science, or a related field.

• 1–3 years of experience in marketing.

• Experience supporting marketing campaigns and content development.

• Familiarity with digital marketing channels, CRM, and marketing automation platforms.

• Strong written and verbal communication skills.

• Excellent organizational and project coordination abilities.

Preferred Qualifications

• Experience in B2B or vertical/industry-focused marketing roles.

Travel required: To be confirmed before posting.

We believe our people are the heart of our success. That’s why we’ve designed a comprehensive Total Rewards program that goes beyond the basics and supports our People First strategy. When you join Stratasys, you’ll gain access to benefits and perks that will support you and your family both inside and outside of work.

The role-specific annual starting base is $65,000 -$80,000. Base salary does not include variable incentive pay. Your individual base pay will depend on your skills, qualifications, geographical location, and/or experiences.

What you will be part of:

• Company Overview - Company Overview (https://www.stratasys.com/en/about-us/history/)

• Our Culture and Values - Our Culture and Values (https://www.stratasys.com/en/about-us/culture/)

• Our Sustainability “3D Printing a Better Tomorrow” - Our Sustainability (https://www.stratasys.com/en/about-us/sustainability/)

• Our Locations - Our Locations (https://www.stratasys.com/en/contact-us/office-locations/)

• Check out our Video - Check out our Video (https://www.youtube.com/watch?v=6wmDfmt2bNI)