Product Marketing Manager, Real-World Data (RWD)

Product Marketing Manager, Real-World Data (RWD)

Company: Norstella

Location: Remote, United States

Date Posted: Nov 10, 2026

Employment Type: Full Time

Job ID: R-2231

Description

About Us

Norstella helps clients bring therapies to market faster and get them to the patients who need them. Founded in 2022, with roots going back to 1939, Norstella brings together specialized brands that support each step of the drug lifecycle, from pipeline to patient.

• Citeline: accelerate drug development

• Evaluate: bring the right drugs to market

• MMIT: identify and remove barriers to patient access

• Panalgo: turn data into insight faster

• NorstellaLinQ: connect real-world data across the lifecycle

Our teams combine data, advisory expertise, and technology, including real-world data, machine learning, and predictive analytics. We have teams in the USA, UK, The Netherlands, Japan, China, and India.

About the Role

The Product Marketing Manager for RWD takes our real-world data products to market. You will report to the Director of RWD and work with Product, Sales, Customer Success, and Commercial Enablement. You will turn what we build and how we curate our data into positioning that RWE, HEOR, Commercial, and data science buyers understand and trust, and translate that value into messaging / materials our sellers can use to support their conversations with them.

What You Will Do

• Write and maintain positioning and messaging for RWD products and capabilities, grounded in proof points we can substantiate.

• Lead go-to-market planning and execution for launches, enhancements, betas, and early access programs. Coordinate with cross-functional teams including product management, marketing, enablement, and customer success teams to ensure readiness, consistency, and timely execution.

• Work with Product to understand roadmap priorities, data assets, and the problems they solve for pharmaceutical and life science buyers.

• Run voice-of-customer research to understand customer needs and use those insights to inform messaging, GTM decisions, and product strategy.

• Develop an understanding of our market and customers to build and maintain competitive positioning for RWD products.

• Create sales and Customer Success materials, including pitch decks, FAQs, talk tracks, and battlecards.

• Partner with Commercial Enablement to train sellers and measure how the materials get used.

• Help teams articulate value in renewal and expansion conversations, including how RWD connects to other Norstella products.

• All other duties, as assigned.

What You Bring

• Bachelor's degree in business, marketing, English, or a related field

• 3 to 5 years in product marketing, product management, or a related role

• Working knowledge of real-world data and how RWE, HEOR, and data science teams use it is a plus

• Experience working across Product, Sales, and Customer Success

• Clear, direct writing and strong presentation skills

• Ability to explain technical concepts, such as data curation and linkage, in plain language

• Comfort with ambiguity and with managing several priorities at once

Benefits

• Medical and prescription drug benefits

• Health savings accounts or flexible spending accounts

• Dental plans and vision benefits

• Basic life and AD&D Benefits

• 401k retirement plan

• Short and Long Term Disability

• Education benefits

• Paid parental leave

• Open vacation policy

Please Note - All candidates must be authorized to work in the United States. We do not provide visa sponsorship or transfers. We are not currently accepting candidates who are on an OPT visa.

The expected base salary for this position ranges from $130,000 to $140,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus.

Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.

Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we’re just as excited about you.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.