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Marketing Automation Manager

Massachusetts Institute of Technology

Cambridge, MA · HybridFull-time$90–122K/yrSeen 1 day agoSeen in employer's feed 1 day ago

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At a glance

Compensation
$90–122K/yr
Location
Cambridge, MAHybrid
Schedule
Full-time
Work Authorization
Not specified

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Requirements

Credentials this posting asks for.

Bachelor's degree

Job overview

The Marketing Automation Manager will lead MIT Open Learning’s marketing technology ecosystem, managing CRM and marketing hub infrastructure to support lead generation, nurturing, and enrollment. The role designs and optimizes HubSpot workflows, campaigns, integrations, and data governance, while coordinating platform architecture and cross-functional initiatives. It also oversees webinar and landing-page infrastructure and maintains data quality across HubSpot, Salesforce, and web properties.

Skills & qualifications

RequiredNice to have

Skills

Marketing AutomationHubSpotEmail CampaignsMarketing Funnel AnalysisGoogle AnalyticsUTM GovernanceCross-Functional LeadershipCommunication

Qualifications

Bachelor's in Marketing, Business, or Communications5+ Years Marketing Automation Experience

Full job description

Marketing Automation Manager

  • Job Number: 26201

  • Functional Area: Information Technology

  • Department: Open Learning, Supporting Unit, Bus/Ops

  • School Area: Office of Provost

  • Pay Range Minimum: $90,320

  • Pay Range Maximum: $122,080

  • Employment Type: Full-time (Hybrid)

  • Employment Category: Exempt

  • Visa Sponsorship Available: No

  • Schedule: Monday - Friday

  • Pay Grade: 9

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Posting Description

MARKETING AUTOMATION MANAGER, MIT Open Learning, to lead our marketing technology ecosystem and manage our CRM and marketing hub infrastructure, designing and maintaining customer experience workflows, data management, and integrations that drive lead generation, nurture, and enrollment across our learning products; design and optimize HubSpot workflows and marketing automation infrastructure while establishing platform standards and best practices; lead cross-functional alignment on platform architecture and identify system optimization opportunities; configure customer pipeline workflows and conduct regular audits of customer journey architectures to identify bottlenecks and opportunities; manage end-to-end email campaign strategy, including welcome sequences, nurture campaigns, and newsletters; partner with content and product teams on audience segmentation and messaging strategies; oversee webinar campaigns and landing page infrastructure, focusing on attendance and conversion optimization; design HubSpot integrations for Zoom scheduling and Inside Sales workflows with rapid response SLAs; establish data governance policies for UTM tracking, lead scoring, and contact hygiene; lead bi-directional data flows between HubSpot, Salesforce, and web properties; troubleshoot sync issues and maintain data quality.

The full job description is available, here: https://openlearning.mit.edu/jobs

Job Requirements

REQUIRED: Bachelor's degree in Marketing, Business, or Communications; a minimum of five years hands-on marketing automation experience with proven HubSpot expertise; strong background in email campaigns, marketing funnel analysis, Google Analytics, and UTM governance; and proven ability to lead cross-functional initiatives with excellent communication skills.

This is a hybrid position, requiring a minimum of 2 days/week on-site in Cambridge, MA. 10/30/2026

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