Director of Sales and Marketing

Job Description: Job title Director of Sales and Marketing Reports to General Manager Location: Olds, Alberta or remote working available Job purpose The Director of Sales & Marketingis responsible forleadingProAll'scommercial strategy, driving sustainable revenue growth, profitability, market share expansion, and customer retention. This position provides leadership to the Sales and Marketing teams and is accountable for developing and executing strategic growth initiatives, strengthening dealer and distribution networks, expanding into new markets, and ensuring alignment between commercial activities and corporateobjectives. Duties and responsibilities - Develop and execute annual and multi-year commercial growth strategies aligned with companyobjectives. - Drive revenue growth, market share expansion, and profitability across all assigned territories. - Provide strong leadership and coaching to develop a high-performing commercial organization. - Establish challenging yet achievablesales objectivesfor direct sales personnel and distribution partners while ensuring business continuity. - Develop and execute improvement plans for underperforming regions with a focus on sustainable growth and profitability. - Oversee branding, marketing, lead generation, tradeshowsand customer engagement initiatives. - Ensure CRMutilization, pipeline management, and forecasting accuracy across the organization. - Lead the development of sales targets,budgetsand forecasts. - Partner with Product Development, Engineering and Operations to influence product roadmaps based on market feedback. - Continuouslymonitorcompetitor activity, pricingtrendsand market developments. - Participate and lead an effective S&OP process supporting operational planning and profitability. - Develop dealer and distribution networks and strengthen customer relationships. - Lead recruitment, coaching, successionplanningand talent development. - Ensure compliance with company safety policies and procedures. - Perform other duties as assigned. - Ensure all TMs are following all safety rules and best practices. - Actively participate and maintain positive team environment. - Perform all other duties as assigned and light duty tasks when assigned Qualifications - Minimum 10yearsleadership experience in sales,marketingor commercial leadership. - Demonstrated success leading multi-regional or international sales organizations. - Strong financial acumen including forecasting, budgeting, pricingstrategyand P&L management. - Experience managing dealer and distribution networks within capital equipment industries. - Excellent communication,presentationand leadership skills. Working conditions - This is a hybrid remote position working a minimum of 40 hours per week. - Full time position generally between the hours of 7:00am - 5:00pm - Hours may vary as required - Significant international travel required - Frequent customer interactions and interruptions Physical requirements - Walking on cement floors - Periods of sitting at a desk and working on a computer Physical requirements - Walking on cement floors - Periods of sitting at a desk and working on a computer - May stand for long periods of time - Ground and air travel for varying amounts of time Metrics - Meet or exceed duties, responsibilities and qualifications. Safety Support and adhere to a