SEO Strategist - MN Market

Requisition number: 2397222

Job category: Marketing and Advertising

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us in making healthcare work better for everyone through people-led, responsible AI while Caring. Connecting. Growing together.

You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.*

Primary Responsibilities:

• Support strategic efforts for site optimization that result in increasing keyword rankings and organic traffic

• Collaborate with content teams to provide keyword and competitive research, review page content and layout, write meta data, and provide SEO strategy for new and existing pages

• Collaborate on technical SEO initiatives for uhc.com: ongoing optimizations, ensuring best practices are being used, coordinating with development teams, monitoring issues and recommending fixes

• Identify SEO and content opportunities based on ongoing audits, site analytics, competitive research and gap analysis, user behavior, and best practices to consistently make optimization recommendations to increase our organic visibility

• Conduct keyword research and analysis to identify opportunities for content optimization and expansion

• Be a versatile team player who can tackle various projects and collaborate with all teams

• Data analysis and insights: utilize various SEO tools (i.e Semrush, Screaming Frog, Google Search Console, BrightEdge) and analytics platforms (i.e. Google Looker Studio) to analyze data and extract actionable insights

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 3+ years of experience in SEO, digital marketing, website optimization or a related field

• Experience with SEO tools and analytics platforms such as BrightEdge, Semrush, Screaming Frog and Google Search Console

• Strong analytical, communication and cross-functional collaboration skills

Preferred Qualifications:

• Experience supporting SEO for a large, complex or enterprise website

• Experience in healthcare, insurance or another regulated industry

• Familiarity with technical SEO and emerging AI search/GEO practices

• Solid analytical, communication and cross-functional collaboration skills

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $91,700 - $163,700 annually based on full-time employment. We comply with all minimum wage laws as applicable.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and help make the health system work better for everyone. Together, we are shaping the future of healthcare by harnessing technology and innovation to make care simpler to navigate, more affordable and more connected for the people we serve. We are committed to creating an inclusive workplace where everyone feels welcomed, valued, heard and respected, empowering people to bring their authentic selves to work and strengthening our collective impact through diverse talents, backgrounds, experiences and perspectives.

UnitedHealth Group and its affiliated brands are an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group and its affiliated brands are a drug-free workplace. Candidates are required to pass a drug test before beginning employment.