Product Marketing Manager

About Blackbird: Blackbird Labs is a loyalty and payments platform establishing meaningful connections between the world’s best restaurants and their customers.

Served up in 2022 by Ben Leventhal, co-founder of Eater and Resy, Blackbird offers a fully customizable loyalty programming platform for restaurants and a consumer app designed to make every guest feel like a bonafide VIP no matter where they dine. Backed by Union Square Ventures, a16z, Amex Ventures, Variant Fund, and other forward-thinking investors, Blackbird is out to revolutionize the restaurant industry.

About Our Team: At Blackbird, our values guide everything we do and our talent principles define the key traits we seek in our employees.

We have passion for our product – committed to our mission and instinctively think like and go the extra mile for our customers. We are elite performers – striving for excellence, going above and beyond to achieve exceptional results, and learning quickly with horsepower, drive, and grit. We make others better – taking initiative to elevate others, giving and receiving feedback, and championing a culture of growth. We hold one another accountable to living out our talent principles as we march together to achieving our mission.

About the Role As Product Marketing Manager, you will define and execute strategies that drive awareness, adoption, and engagement with Blackbird’s products. This is a cross-functional role that requires collaboration across Product, Design, Research, Engineering, Sales, Operations, and Data teams to bring new features, partnerships, and programs to market.

You will define one Blackbird voice that adapts to each audience, then turn it into launches, lifecycle programs, and campaigns that drive meaningful behavior: diners who come back, restaurants that thrive on the platform, and staff who champion Blackbird to every guest.

If you are a resourceful, data-driven storyteller who loves restaurants and wants to build the product marketing function from the ground up, we want to meet you.

Responsibilities

• Own positioning and messaging. Define value propositions and unify the Blackbird voice across diners, operators, and staff.

• Lead product launches. Plan and execute end-to-end GTM strategies for new features, partnerships, and programs across all channels.

• Drive lifecycle marketing. Maximize activation, engagement, and retention via email, push, in-app messaging, and in-restaurant touchpoints.

• Enable cross-functional teams and staff. Build training, pitch decks, and collateral to equip restaurant staff, Sales, and Account Management.

• Advocate for the customer in Product. Partner with Product, Design, and Engineering to bring market and user insights into roadmap decisions.

• Simplify complex product concepts. Translate intricate loyalty mechanics, rewards, levels, and payment flows into clear, compelling narratives that make the product easy to understand and adopt.

• Measure performance and leverage AI. Track key launch metrics and utilize AI tools to scale content, research, and lifecycle execution efficiently.

Requirements

• 4-6 + years of product marketing experience in consumer tech, hospitality tech, fintech, or marketplaces.

• Proven track record marketing to multiple audiences and leading complex launches.

• Expertise in lifecycle marketing, retention, and engagement across email, push, and in-app channels.

• Exceptional storyteller adept at simplifying complex product mechanics into compelling narratives.

• Scrappy, cross-functional leader with a passion for hospitality and building programs from scratch.

Nice to Haves

• Experience with loyalty, rewards, membership, or consumer fintech/payment products.

• Track record of building product marketing programs from 0 to 1.

• Excitement about leveraging AI to scale marketing research, content, and execution.

Pay Transparency Notice & Benefits Depending on your work location and experience, the target annual salary for this position can range from: $140,000–$175,000 USD. This range does not include the equity component of the overall compensation package. Disclosure in accordance with New York City's Pay Transparency Law. Full time offers from Blackbird may also include stock options, benefits (including medical, dental, vision, flexible time off, 401(k)), and some not-so-standard, extra-fun perks (quarterly budget for Blackbird testing, anniversary travel, annual learning and development stipend) — subject to applicable taxes and based on eligibility.

Commitment to Equal Opportunity Blackbird Labs is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Blackbird will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. For US applicants, you may view the Know Your Rights notice here. Additionally, Blackbird participates in the E-Verify program.

Join us and find out what the best work of your career could look like here at Blackbird.