Sr. Specialist, Influencer Marketing

Description We are looking for a Senior Specialist, Influencer Marketing to lead creator-focused initiatives that strengthen brand visibility and deepen customer engagement for a leading apparel organization in New Albany, Ohio. This role partners with internal marketing, creative, legal, product, and media teams, as well as agencies and creator talent, to bring integrated campaigns to life. The ideal candidate combines strategic thinking, strong project leadership, and a sharp understanding of influencer trends to deliver measurable results across seasonal programs, events, and ambassador initiatives.

Responsibilities:

• Shape and expand the brand’s influencer and creator network by developing partnership strategies that support broader marketing priorities and seasonal objectives.

• Plan and execute creator-led campaigns from concept through launch, including brief development, calendar management, agency coordination, product distribution, and performance tracking.

• Organize influencer participation for brand events, photoshoots, and multi-day experiences by overseeing talent selection, logistics, content expectations, and post-campaign analysis.

• Lead the ongoing development of the brand ambassador program, guiding community growth, engagement efforts, and program effectiveness while providing direction to supporting team members.

• Review influencer content and campaign deliverables to confirm alignment with brand standards, messaging goals, and compliance requirements.

• Build and maintain strong relationships with creators, agencies, and external vendors while evaluating new partnership opportunities and managing potential brand risk.

• Partner with product and merchandising teams to create effective gifting and seeding plans that highlight priority items and support campaign storytelling.

• Negotiate agreements with creators, agencies, and vendors to secure effective partnerships that balance brand objectives, timelines, and budgets.

• Collaborate across PR, social, paid media, affiliate, e-commerce, and brand strategy teams to align creator content with cross-channel campaigns and maximize reach.

• Own program reporting by setting success metrics, delivering recurring performance updates, identifying insights, and recommending test-and-learn opportunities based on market trends and campaign outcomes. Requirements • 5+ years of experience in influencer marketing, digital marketing, or integrated campaign management.

• Proven ability to lead end-to-end marketing programs involving creators, agencies, and cross-functional internal stakeholders.

• Strong understanding of social media strategy, influencer campaign execution, and branded content performance measurement.

• Experience managing external partners, negotiating contracts, and coordinating multiple projects within tight timelines.

• Ability to analyze campaign results, translate data into actionable insights, and communicate recommendations to leadership.

• Familiarity with broader marketing channels such as CRM, loyalty, paid media, and email marketing.

• Excellent organizational, communication, and relationship-building skills in a fast-paced brand environment. Innovation starts with people.®

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