Senior Influencer Marketing Specialist - Fashion, Beauty, Retail - SW9-1990001L399

Our retail client is looking for a Senior Influencer Marketing Specialist to join their team Full-Time! This is a hybrid on-site role in Columbus, Ohio. There is remote flexibility on Mondays and Fridays. Our client is open to both an in-house or agency background and would consider candidates who are willing to relocate to Columbus. Ideally, you will have experience in retail, fashion, or beauty. The Senior Influencer Marketing Specialist will play a key role in driving all influencer-related marketing programs. This individual will work closely with cross-functional partners (Legal, Strategy, Creative, Social Media, Product, CRM, Loyalty, Paid) and external partners to lead programs that ladder up to the global marketing strategy and goals. This role will be responsible for project management, strategy and optimization, managing product sampling, event coordination support, and growth of the brand advocate roster. Qualifications: - Manage and drive the growth of the creator ecosystem while implementing innovative tactics aligned with the broader marketing strategy. - Lead seasonal planning sessions to integrate creator activations into the overarching marketing campaigns; maintaining open communication throughout execution to ensure cohesion with other brand tactics is maintained. - Manage strategy & execution of influencer programs for brand and/or product campaigns, including managing agency relationships, building campaign briefs, maintaining promotion calendar, product seeding, and campaign performance reporting. - Manage casting, campaign briefs, travel logistics, and campaign performance for all Brand Strategy events including single-event attendance, campaign photoshoots, and multi-day influencer trips. - Manage strategy & execution of the ambassador program, focused on growing and nurturing a community that builds brand loyalty, product awareness, customer insights, and community engagement; oversee Associate Specialist role who executes this program. - Lead reviews and approvals of influencer content ensuring deliverables follow brand standards and adheres to FTC guidelines. - Source new and nurture existing relationships to create partnerships with creators who drive brand awareness, build affinity, and encourage product consideration and conversion, inclusive of vetting and risk management. - Work alongside our product team to develop and execute gifting and product seeding strategies that focus on priority product. - Negotiate contracts with creators, talent agencies, and new vendors. - Actively manage external vendors/agencies on strategy, briefing, tactics, execution, optimizations, etc. - Collaborate with internal creative teams on casting and creator projection when appropriate/necessary. - Liaison with our brand strategy and affiliate teams to strategically plan creator content calendars and briefs. - Partner with other channel owners (PR, social, paid media, e-comm, etc.) to maximize the exposure of influencer content. - Integrate program plans and deliverables into existing cross-functional processes. - Actively participate in cross-functional marketing planning processes for total team visibility and leadership buy-in. - Drive clear program performance goals and fully own reporting processes, platforms, and partners both internally and externally, including weekly, monthly, seasonal. - Share status and insights with Senior Influencer Manager, Marketing Leadership, and cross functional parties. - Drive robust test & learn strategy to maximize effectiveness, present findings to Senior Influencer Manager. - Continuously monitor industry trends, consumer behavior, and competitor activity. Qualifications: 5+ years of experience in influencer marketing, preferably for large lifestyle, fashion, retail, or b