Marketing Specialist (Part-Time), Department of Theatre and Dance

Content Creation and Management:Research, write, publish and monitor audience-centered content for print and digital channels, including website content and other communications collateral. Collect and compile information for playbills and communicate with playbill designer. Support the creation and distribution of email marketing and digital newsletters. Collaborate on video content creation. Work with the Communications Specialist and College of Fine Arts web team on departmental website improvements and upgrades. Work to ensure consistency of messaging and adherence to the brand voice and written style guide, while ensuring accuracy and appropriateness across all channels.Social Media Content Coordination: Oversee the departments social media channels. Support, create and deploy social media campaigns and advertising. Monitor and respond to online conversations and inquiries. Manage the departments digital media content editorial calendar.Stay up to date with the latest trends, technologies and applications on social media and look for ways to enhance and expand the departments digital reach and audience engagement.Run analytic reports to assess success of digital marketing efforts (social media and website).Student Employee Management:In collaboration with the Communications Specialist, post positions, interview and hire two to three student assistants for the departments communications office. Train workers and ensure job duties are being completed. Schedule student workers' shifts. Timesheet management.Administrative:Manage production and departmental historical archives. In collaboration with the Communications Specialist, administer the departments digital signage, including managing content, posting/scheduling and developing templates for content. Support the Communications Specialist on projects that promote the department and expand audience awareness.