Digital Marketing Coordinator

Digital Marketing Strategy and Campaign ExecutionDevelop, execute, and optimize digital marketing campaigns to support recruitment, enrollment, events, and program awareness.Design, produce, and distribute email marketing campaigns and E-newsletters, including visual layout, copy, segmentation, scheduling, and quality control.Maintain and manage email distribution and mailing lists, supporting direct and email campaigns and a master communications calendar.Track, analyze, and report on email performance metrics (open rates, click-through rates, conversions) and provide recommendations for continuous improvement.Social Media Strategy, Content, and Paid AdvertisingDevelop and execute a comprehensive social media strategy for all College of Education social media channels.Create, schedule, publish, and manage organic social media content aligned with college priorities and editorial calendars.Plan, execute, and optimize paid social media marketing campaigns, including audience targeting, budgeting, creative development, and performance tracking.Monitor engagement, analyze platform performance, and prepare analytics reports with insights and recommendations.Digital Content CreationDesign and develop digital content for email, social media, and web platforms, including graphics, photography, and short-form video.Capture and edit photo and video content to support storytelling, campaign needs, and event promotion.Ensure all digital content aligns with brand standards, accessibility requirements, and best practices for higher education marketing.