Marketing Coordinator, Marketing and Communications, Moody College of Communication

Execute UTLA and UTNY multi-channel marketing and communication campaigns for delivery of publicity, promotions, lead generation and public relations about UTNY and UTLA programs. Deliver messages to key audiences in alignment with program brand awareness, marketing and recruitment goals and initiatives through execution of strategic social media, targeted email campaigns, print materials, storytelling, and other digital or offline communication. Create compelling and engaging written, visual and multimedia posts and stories. Manage website content for UTNY, UTLA. Design graphic assets to align with university, college and program brand guidelines and are engaging and appealing to the target audience. Manage UTLA/UTNY interns. Manage paid social media campaigns. Analyze metrics to determine impact and optimization. Ensure UTNY/UTLA are keeping up with latest trends for their target audiences.Support Moody College marketing and promotion for recruitment, events, deadlines and resources. Manage Moody College events calendar, digital monitors and kiosks. Review and approve event and digital monitor submissions, provide feedback for design and content to ensure alignment with Moody College guidelines and brand standards. Ensure timely and accurate posting of slides.Create and utilize photography, video and dynamic digital storytelling to continually enhance College communications channels. Provide photography to Moody College including to support editorial content, headshots, and event coverage. Photograph, edit, publish and archive photos. Film videos, edit and deliver final product including pre-production and post-production work, storyboarding, interviews, transcripts and project management. Create multimedia content including sizzle reels, marketing videos and slideshows.Other related functions as assigned.