Social Media Strategist, Marketing and Communications, Moody College of Communication
Austin, TXJobSeen 6 days agoSeen in employer's feed 6 days ago
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Job overview
The Social Media Strategist collaborates with Moody College’s marketing communications team to create and distribute audience-focused social media and digital storytelling content. The role manages college and designated department channels, produces video, supports the dean’s social media presence, and coordinates brand-aligned communications. It also oversees channel analytics, digital monitors, and guidance for departments, centers, and institutes.
Skills & qualifications
Skills
Full job description
Social Media and Digital ContentCollaborate with the marketing communications team to conceptualize, create, and distribute audience-focused social media and digital storytelling content that promotes Moody Colleges brand, impact, programs, and events.Develop and leverage photography, video, memes, and dynamic storytelling to enhance college communication channels.Lead and mentor digital engagement interns, guiding production and curation of written, visual, and multimedia content aligned with strategic goals.Manage editorial calendars and assignments for Moody College and designated department/program channels.Ensure a steady flow of innovative, high-quality content that meets key performance metrics for reach, engagement, and shareability.Video ProductionProduce compelling video content for marketing, storytelling, and events.Handle all aspects of production: storyboarding, interviewing, filming, editing, and delivering projects aligned with defined goals.Executive Social MediaManage the deans social media presence, including editorial calendar creation, content development, and audience engagement across platforms.Editorial and Digital ProjectsContribute story ideas and assist with planning and development of digital communications projects.Brand Alignment and Departmental SupportDevelop guidelines and best practices to maintain consistent messaging, brand voice, and content accuracy across all channels.Provide guidance and coordination to departments, centers, and institutes on social and digital marketing efforts.Ensure brand consistency and strategic alignment across all Moody College channels.Amplify and promote content to support college-wide priorities.Digital MonitorsCreate and manage messaging and visual style for college digital monitors.Channel Management and AnalyticsOversee and grow the colleges official social media channels by staying current with trends and technologies.Collect and analyze performance data to inform strategy and provide metrics-based recommendations for improved visibility and reach.Other duties as assigned
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