Social Media and Digital Content Strategist, Cockrell School of Engineering

Lead promotion of Cockrell School brand through social media to raise awareness nationally and globally for the school and our clients. Propose, execute and refine organic social media campaigns; support paid efforts as strategy and budget allow. Establish and maintain collaborative relationships across UT and with external brands.Create compelling digital content campaigns using social media as a core driver while ensuring alignment across all digital channels. Tailor content, frequency and tone for all audiences and platforms. Manage campaigns from conception to post-analysis. Be the bridge between story creation and content distribution. Partner with the editorial team to ensure stories are appealing to target audiences. Own the social calendar and distribution plan for priority stories, ensuring timely and strategic rollout across channels. Create short-form videos, reels, graphics and social copy that balance engineering and entertainment in approachable, fun ways. Partner with the digital marketing coordinator, who owns email execution and web posting, to set a data-based multichannel strategy. Track, analyze and share content performance with the team to shape future storytelling efforts. Ensure social, web and email insights guide campaign strategies.Execute leadership communications via social media, supporting the Deans social media presence and planning content. Advise the Dean and other leadership clients on engagement strategies. Recruit and manage student workers to assist in content creation and moderation.Other related duties as assigned.