Account Director, Commerce

Description Marks, part of the Propelis Group, Marks is a consumer experience agency creating engaging moments across the entire brand spectrum-from brand design and packaging, to content and consumer connections. We are a collaborative global network of 1,900+ team members across 25+ studios and 20+ countries, partnering with some of the world's most recognized brands to solve complex business challenges through design, strategy, and craft. POSITION SUMMARY: The Account Director, Commerce is the primary client lead for assigned commerce accounts, responsible for guiding digital shelf content programs from opportunity and scope definition through creative production, delivery, and optimization. This role partners closely with Digital Shelf Strategy, Search & Discoverability, Creative, Copy, Program Management, Operations, and Photography Studio teams to translate client business needs into clear recommendations, actionable scopes, and high-quality retailer-ready content. The ideal candidate brings direct experience with digital shelf and retailer content, including PDP optimization and scaled content production. This is a client-facing leadership and account role focused on driving content excellence, strategic guidance, and seamless creative delivery. The successful candidate is a proactive relationship builder, skilled communicator, and strong operator who can lead complex Commerce engagements, navigate highly matrixed organizations, align cross-functional stakeholders, and identify opportunities to drive organic growth. CLIENT CONSULTING & ACCOUNT LEADERSHIP: - Serve as the primary day-to-day client lead for digital shelf content and creative engagements. - Build trusted relationships with stakeholders across eCommerce, Brand, Marketing, Sales, Shopper Marketing, and Content teams. - Consult with clients on retailer content challenges and opportunities, translating business priorities into clear recommendations and action plans. - Guide client conversations on PDP content, search and discoverability, conversion-focused creative, content governance, and scalable ways of working. - Lead status meetings, planning discussions, project reviews, and presentations with clarity and confidence. - Anticipate client needs, resolve ambiguity, surface risks, and align stakeholders on decisions and next steps. ACCOUNT PLANNING & GROWTH - Lead the development of scopes of work for digital shelf strategy, content optimization, creative production, and ongoing content programs. - Translate client requests into clearly defined deliverables, assumptions, revision parameters, timelines, resourcing plans, and pricing. - Partner with Strategy, Creative, Production, Program Management, Operations and Photography Studio teams to validate the approach and ensure scopes are achievable and profitable. - Manage scope boundaries and change requests, clearly communicating impacts to cost, timing, resources, and contracts. - Oversee budgets, forecasts, account profitability, and delivery performance across assigned accounts. - Identify opportunities to expand client partnerships by connecting business needs to relevant digital shelf and content capabilities. - Support the development and execution of client roadmaps, account plans, and growth initiatives. CREATIVE PRODUCTION & CROSS-FUNCTIONAL LEADERSHIP: Orchestrate multidisciplinary teams across Digital Shelf Strategy, Discoverability, Copy, Design, Production, Operations, and Delivery. Provide clear client and business context so strategy and creative teams can develop effective retailer content solutions. Partner with creative and production leads to establish workflows, review pat