Social Media + Outreach Manager
Alpharetta, GAFull-timeSeen 1mo agoStill listed 2 days ago
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At a glance
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Job overview
Reframe seeks a Social Media + Outreach Manager to lead strategy across Instagram, TikTok, Facebook, LinkedIn and more, creating on‑brand reels, stories and posts while monitoring trends and analytics. The role will build influencer and brand‑ambassador relationships, coordinate partnerships, and support community events, both virtual and in‑person. Collaboration with designers, writers, product and paid‑media teams will drive KPI reporting and growth of wellness‑focused audiences.
Skills & qualifications
Skills
Full job description
Social Media Management
- Own and execute the social media strategy across platforms (Instagram, TikTok, Facebook, LinkedIn, etc.)
- Create engaging, on-brand content including reels, stories, posts, and captions
- Monitor trends and analytics to optimize performance and grow our following
- Manage content calendar and collaborate with designers, writers, and product teams
- Respond to comments and DMs to cultivate an active and supportive community
Influencer & Outreach
- Identify, engage, and build relationships with influencers, creators, and brand ambassadors
- Coordinate gifted and paid partnerships, from outreach to tracking performance
- Build partnerships with relevant podcasts, newsletters, blogs, and communities
- Host or support IRL and virtual community activations, events, and collaborations
Growth & Strategy
- Track and report on KPIs and ROI of outreach and social initiatives
- Work with paid media team to repurpose high-performing content
- Stay up to date with trends in wellness, mental health, sobriety, and content marketing
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