Paid Media Manager

Description

We are seeking experienced Paid Media Managers to develop, execute, manage, and optimize paid advertising campaigns across multiple digital platforms. This individual will be responsible for planning and overseeing paid media strategies that drive brand awareness, lead generation, customer acquisition, and revenue growth.

The ideal candidate has hands-on experience managing digital advertising budgets, developing targeted media strategies, analyzing campaign performance, and maximizing return on advertising spend (ROAS). This role requires a balance of strategic media planning, campaign execution, and data-driven optimization.

Key Responsibilities

• Develop and execute paid media strategies aligned with marketing objectives and business goals.

• Plan, launch, manage, and optimize paid advertising campaigns across Google, Meta, LinkedIn, TikTok, and other digital platforms.

• Manage paid search, paid social, display, programmatic, and retargeting campaigns.

• Oversee advertising budgets, media allocations, bidding strategies, and campaign pacing.

• Monitor campaign performance and optimize toward key performance indicators (KPIs), including CPC, CPM, CTR, CPA, and ROAS.

• Conduct audience research, segmentation, keyword research, and competitive analysis.

• Develop and execute A/B testing strategies for ad creative, messaging, targeting, and landing pages.

• Collaborate with creative, content, and marketing teams to develop effective advertising assets.

• Analyze campaign data and provide actionable recommendations to improve performance.

• Prepare and present paid media reports, campaign insights, and performance updates to stakeholders.

• Stay current on digital advertising trends, platform updates, and emerging paid media opportunities.

Requirements

• Previous experience in paid media management, digital advertising, performance marketing, or a related field.

• Hands-on experience managing paid advertising campaigns across platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads.

• Strong understanding of paid search, paid social, display advertising, and digital media strategy.

• Experience managing advertising budgets, campaign pacing, and media allocations.

• Proficiency in campaign analytics, performance reporting, and optimization.

• Experience with Google Analytics 4 (GA4), conversion tracking, and attribution.

• Strong understanding of key paid media metrics, including CPC, CPM, CTR, CPA, and ROAS.

• Excellent analytical, communication, organizational, and problem-solving skills.

• Ability to manage multiple campaigns, budgets, and deadlines simultaneously.

Preferred Qualifications

• Google Ads, Meta Blueprint, or other relevant digital advertising certifications.

• Experience with programmatic advertising platforms and demand-side platforms (DSPs).

• Knowledge of Google Tag Manager and tracking pixels.

• Experience with landing page optimization and conversion rate optimization (CRO).

• Familiarity with marketing automation and CRM platforms such as HubSpot or Salesforce.

• Experience managing paid media campaigns in B2B, B2C, e-commerce, or lead-generation environments.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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