Group Sales Representative - San Diego State University

ABOUT LEGENDS GLOBAL Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.

With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow. The Legends Global Way guides how we operate: Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.

SAN DIEGO STATE UNIVERSITY ATHLETICS San Diego State Athletics has partnered with Legends Global to assist in the sales strategy and execution of ticket packages for Aztec Football, Men’s & Women’s Basketball, Baseball, Softball and Volleyball as well as premium and priority seating at the new Snapdragon Stadium.

About the Role The Group Sales Representative is responsible for driving ticket revenue across all SDSU Athletics ticketed sports, with a primary emphasis on football and specifically on group ticket sales. While group inventory will be the core focus, this is a full-menu sales role including season tickets, mini-plans, premium offerings, and single-game products. This position requires a self-motivated, competitive sales professional who thrives in a high-activity environment and is committed to generating new business while servicing and growing existing accounts. The ideal candidate is relationship-driven, disciplined in prospecting, and motivated to exceed revenue goals.

WHAT YOU’LL DO (KEY RESPONSIBILITIES & OUTCOMES)

• Generate revenue through the sale of group tickets, season tickets, mini-plans, premium seating, and hospitality packages for SDSU Football, Men’s and Women’s Basketball, Volleyball, Softball and Baseball.
• Place a strong emphasis on identifying and closing new group business through outbound prospecting and community engagement
• Develop relationships with local businesses, schools, youth sports organizations, military groups, nonprofits, and alumni networks
• Conduct in-stadium tours, virtual presentations, and face-to-face sales appointments
• The candidate is expected to coordinate and execute sales calls to potential customers through prospecting, cold callings, and referrals from current customers. There is an expectation of exceeding weekly/monthly/yearly minimums as it pertains to the volume of calls and duration of calls necessary to be successful.
• Manage and grow a book of business through upselling, cross-selling, and retention strategies
• Identify new prospects and provide excellent customer service, driving revenue through the sales of ticket and donation offerings. Specifically, group outing prospects. This could include schools, places of worship, businesses, non-profits, affinity organizations, and more.
• Effectively utilize Salesforce CRM to document activity, track pipeline, and forecast revenue
• Collaborate with marketing, ticket operations, and premium teams to maximize theme nights, group experiences, and event execution
• Participate in weekly sales meetings, training sessions, and performance reviews
• Work non-traditional hours including nights, weekends, and game days to support clients and sales initiatives
• Coachability and focus on development within these skill areas is a must. There is an expectation of exceeding minimums as it pertains to the volume of face-to-face meetings needed per week and per month necessary to be successful.

WHAT YOU BRING (QUALIFICATIONS & EXPERIENCE) To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s Degree or equivalent.

• 1 to 2 years of sports sales experience is preferred, with a proven ability to sell group tickets at a high level.

• Meet or exceed individual revenue goals across all ticket products.

• Achieve group-specific revenue targets.

• Accurately forecast sales performance

• Serve as a main point of contact for general athletic ticket inquiries that come in through inbound phone calls, email, and social media.

• Set and conduct in-stadium and out-of-the-office sales appointments.

• Effectively use Salesforce CRM to maintain accurate records of all client and prospect interactions.

• Assist with managing and stewarding existing season ticket members and donors.

• Prospect and cultivate new sales leads through creative lead generation methods, as well as follow up on leads provided by partner organizations.

• Ability to handle a heavy volume of outbound and inbound phone calls and emails.

• Candidate should possess excellent time management and organizational skills.

• Candidate should possess an optimistic team-first attitude, as well as a competitive desire to be the best.

• Ability to work in a team-oriented environment and effectively influence and communicate with C-level clients.

• Proven ability to prospect and close new business

• Strong verbal and written communication skills

• Competitive, goal-oriented mindset

• Coachable and open to feedback

• Strong organizational and time management skills

• Ability to work flexible hours including nights, weekends, and game days

• Proficiency in CRM systems preferred

WORK ENVIRONMENT On- Site - SDSU

COMPENSATION Competitive pay ($19.00 - $21.63) and incentive opportunities; Generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

DEPARTMENT Legends Global Sales