Marketing Analyst
Part-timeKuala Lumpur, MalaysiaFull-time / Part-time / InternshipPosted 3w agoStill listed 2 days ago
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Job overview
The Marketing Analyst will evaluate channel performance, pipeline generation, and messaging effectiveness for AI governance solutions. Partnering with founders and sales, they will build dashboards, analyze data, run A/B tests, and report on CAC and revenue impact, while occasionally joining client sites for up to three weeks to gather field insights.
Skills & qualifications
Skills
Qualifications
Full job description
Department MARKETING
Location Kuala Lumpur
Type Full-time Open to part-time arrangements, and we welcome internship applications for this role.
How to apply Email your CV to [email protected] with the role title in the subject line. Apply now →
About the role AI governance is a new category, and how we talk about it matters as much as what we build. As Marketing Analyst, you’ll be the person who tells us what’s actually working — which channels drive qualified pipeline, which messaging resonates with security buyers, and where we’re wasting spend. You’ll partner closely with founders and sales on go-to-market decisions. This role has a forward-deployed component — you may join sales on extended on-site stints at client offices, for up to three weeks at a time, to gather field insights and support campaigns firsthand.
What you'll do
- Build and maintain dashboards tracking campaign performance, pipeline attribution, and funnel conversion across channels.
- Analyze website, content, and product usage data to identify what drives qualified enterprise pipeline.
- Run and measure A/B tests on landing pages, email campaigns, and lifecycle messaging.
- Partner with the founding team on positioning and messaging for new product launches and compliance frameworks.
- Produce regular reporting on CAC, pipeline velocity, and marketing-sourced revenue for leadership.
- Monitor competitor positioning and the broader AI governance / AI security landscape.
What we're looking for
- 2+ years in marketing analytics, growth, or demand generation — ideally at a B2B SaaS or security company.
- Fluent with analytics tooling (GA4, Mixpanel/Amplitude, HubSpot or similar CRM) and comfortable writing SQL.
- Strong written communication — you can turn a dataset into a one-paragraph recommendation.
- Comfortable operating with ambiguity in an early-stage environment with limited historical data.
- Genuine interest in enterprise security or AI — you don’t need to be technical, but you should be curious.
- Comfortable with extended client-site deployments — this role has a forward-deployed component, with on-site stints of up to three weeks at a time during active campaigns and customer engagements.
Nice to have
- Experience marketing to security, compliance, or platform engineering buyers.
- Familiarity with product-led growth motions and self-serve funnels.
- Prior experience at a Series A/B startup.
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