Marketing & Digital Media Specialist

The Marketing & Digital Media Specialist supports the promotion & visibility of CCAPE's workforce & continuing education programs through creative content development, social media engagement, photography, videography, & collaboration with the College's Office of Strategic Communications & Marketing. This position plays a key role in telling the story of CCAPE's students, instructors, partners, & programs across digital & print platforms, supporting enrollment, community awareness, & employer engagement. The ideal candidate is a creative, self-directed professional with strong skills in social media strategy, content creation, visual storytelling, & marketing communications, who is comfortable working in both on-site & virtual environments. EXAMPLES OF DUTIES: Develop, schedule, & manage CCAPE social media content across platforms (e.g., Facebook, Instagram, LinkedIn), including posts, stories, reels, & short-form video. Create engaging visual & written content to spotlight CCAPE programs, students, instructors, employer partners, events, & workforce initiatives. Regularly capture high-quality photos & videos of students in CCAPE's career training programs (healthcare, skilled trades, food entrepreneurship, & other workforce offerings) during classes, labs, hands-on training, graduations, & site visits - this is a core, ongoing part of the role. Edit & produce short-form promotional videos, reels, & graphics for digital marketing & web use. Engage with audiences by monitoring comments, messages, & trends, & supporting timely responses in coordination with CCAPE leadership & College marketing. Collaborate with the College's Office of Strategic Communications & Marketing on the development of brochures, flyers, class handouts, & other promotional materials. Design & update program flyers, social media graphics, & basic marketing collateral in alignment with College branding standards. Develop & execute content for newsletters, email marketing campaigns, website updates, & special initiatives, including drafting, designing, & scheduling email communications. Maintain an organized digital asset library of photos, videos, & marketing materials. Provide creative input on campaign ideas, storytelling approaches, & visual themes that reflect CCAPE's mission, workforce impact, & community partnerships. Travel regularly between CCAPE program sites & off-campus training locations to capture content in person. MINIMUM QUALIFICATIONS: Demonstrated experience in social media management, digital marketing, content creation, or communications. Strong skills in photography & video capture using professional or high-quality mobile equipment. Experience with basic video editing, graphic design tools, & email marketing tools (e.g., Canva, Adobe Creative Suite, CapCut, Constant Contact, or similar platforms). Excellent written communication skills & ability to craft engaging, audience-appropriate messaging. Ability to work collaboratively with internal teams, including marketing, program managers, instructors, & leadership. Strong organizational skills & ability to manage multiple projects & deadlines. Comfort working in a fast-paced, community-based, higher education or workforce development environment. Willingness & ability to travel to multiple CCAPE program sites & off-campus training/lab locations as needed. Unrestricted authorization to work in the United States. ADDITIONAL PREFERRED QUALIFICATIONS: Experience in higher education, workforce development, nonprofit, or community-based marketing. Experience developing branded marketing materials in collaboration with institutional marketing departments. Knowledge of storytelling for education, career pathways, & community impact. Appointment subject to SORI (Sex Offender Registry Information), publicly accessible Massachusetts CORI (Criminal Offender Record Information) & national background checks. See complete job description wh n applying.