Campaign Manager US

About Us Every business needs to know who they’re really working with whether it’s suppliers, investors, partners, or third parties. At Xapien, we’re reinventing how organisations do that, combining speed, scale and accuracy with cutting-edge AI.

Since 2018, we’ve grown from a deep-tech startup to a global player in AI-driven due diligence and risk intelligence. 2024 was a landmark year as we closed a $10M Series A, earned recognition in the Chartis RiskTech100® and Everest Group’s Leading 50™, and expanded our products, markets and customer base.

2025 was even bigger: With new regulations, rising compliance pressure and growing reputation risks, organisations everywhere are demanding smarter, faster ways to work and they’re turning to us. Customers worldwide from global law firms and private banks to universities and nonprofits rely on Xapien to turn days of manual research into trusted insights, delivered in minutes.

Our momentum so far Customers in a diverse range of industries, with particular growth in wealth management, financial services and supply chain onboarding. Demand accelerating beyond our UK headquarters, across multiple continents with new customers in the Middle East, Asia, and Oceania.

Why this is an exciting time to join This isn’t just another job role; it’s an opportunity to shape the future of the due diligence industry with a market-leading product trusted by global organisations. Whether you’re in marketing, communications, sales, or finance, you’ll play a critical role in driving growth, building credibility, and defining how we connect our product to a rapidly evolving market. We’re scaling fast with more customers, more releases, and bigger regulatory and market challenges. Expectations are rising, due diligence now means real-time insight, delivered efficiently and with impact. You won’t just be executing campaigns, closing deals, or managing numbers, you’ll be influencing strategy, optimising processes, and helping position a brand that’s setting the new standard for trust and transparency. For people who love learning, innovating, and making an impact that matters now is the moment to be a part of Xapien.

About the role As Campaign Manager, you'll own the planning and delivery of Xapien's integrated marketing campaigns, turning our story into pipeline. You'll run multi-channel digital programmes, ensure our events, conferences and webinars generate revenue. This is a hands-on role for someone who loves both the creative and the analytical side of marketing: you'll write the brief, build the workflows, get the audience in the room, and report on what it delivered. You’ll work extremely closely with our Sales team as part of one “demand generation” center of excellence to ensure not only that we get to the right people with the right message at the right time, but those leads get perfectly timed seamless engagement from other team members. You’ll have the opportunity to shape our campaigns functions as a founding member, with more colleagues to join you in the new year. Key responsibilities Campaign planning and execution

• Plan, build and run end-to-end, results-driven campaigns across email, paid, social, content and events, from brief through to launch and optimisation

• Own campaign set-up in HubSpot (or similar marketing automation platforms): segmented lists, email nurtures, workflows, landing pages, forms and lead scoring

• Set clear goals and KPIs for every campaign (MQLs, SQLs, pipeline, conversion rates) and track performance against them

• Analyse results, run A/B tests and use the insights to continuously improve targeting, content and conversion

• Maintain a campaign calendar and coordinate timelines with Product Marketing, Content, Design and Sales

• Keep CRM and campaign data clean and accurate, and ensure accurate attribution and reporting

Events, conferences and webinars

• Plan and manage Xapien's presence at industry events and conferences, including booth logistics, supplier management, shipping, collateral and on-site coordination

• Run our webinar programme end to end: topic and speaker sourcing, platform set-up, rehearsals, promotion and post-event follow-up

• Build pre-event promotion and post-event nurture campaigns to drive registrations, attendance and meetings booked

• Manage event budgets and measure ROI, including pipeline influenced and sourced

• Organise smaller field events such as roundtables, breakfasts and customer sessions with Sales

Sales collaboration and messaging

• Partner closely with Sales and SDR teams to align campaigns with target accounts, territories and pipeline priorities

• Write compelling campaign messaging and copy for emails, landing pages, ads, social posts, event invites and sales outreach sequences

• Equip Sales with campaign toolkits (talk tracks, email templates, one-pagers) so they can follow up quickly and consistently

• Gather feedback from Sales on lead quality and messaging, and feed it back into campaign planning

• Support account-based marketing (ABM) activity for priority accounts in the UK and US

What you'll bring

• Proven experience planning and running multi-channel B2B campaigns, ideally in SaaS or tech

• Hands-on expertise with HubSpot or a comparable marketing automation platform, including workflows, segmentation and reporting

• A track record of delivering measurable results, with campaigns tied to pipeline and revenue

• Experience managing events, conferences and webinars, from logistics through to promotion and follow-up

• Strong copywriting skills, with the ability to turn complex products into clear, persuasive messaging for different audiences

• Confidence working with Sales, building trusted relationships and acting on their feedback

• An analytical mindset: comfortable with campaign data, dashboards and drawing out actionable insights

• Excellent organisation and project management skills, able to juggle multiple campaigns and deadlines

• Attention to detail and a proactive, ownership-driven approach

Nice to have

• Experience marketing to compliance, risk, legal, financial services or due diligence audiences

• Experience running campaigns across both UK and US markets

• Familiarity with ABM tools and approaches (e.g. 6sense, Demandbase)

• Experience with webinar platforms such as Zoom Webinars, ON24 or Goldcast

• HubSpot certifications

Here’s our promise to you:

• We are going to work with you - to build a rewarding and fulfilling career with the opportunities, challenges and resources you need to do you your best work.

• We succeed together- you will own a meaningful part of the business through our employee shares & equity programme.

• Private health insurance to keep you in tip-top condition.

• Life Insurance – let's hope nobody ever needs this!

• Unlimited holidays – yes, it really is uncapped – take the time you need, when you need it.

• Everyone is learning, developing and challenging themselves so we have a £1k professional development fund per year if you want to learn new skills, even new things outside of work.

• Most importantly of all, we will work with you, to help you realise your fullest potential, always.