Director of Sales Enablement and Marketing

Framingham, MA, USA | Base + Bonus | 140,000-150,000 per year | Full Time

Become the Director of Sales Enablement and Marketing with Tribute Home Care and play an important role in setting a new standard in elder care

Make a difference - Find meaning - Lead - Collaborate - Create - Grow - Have a voice - Laugh - Love your team

Tribute Home Care is seeking a creative, strategic and people-focused Director of Sales Enablement and Marketing to join our team and help drive the growth of our mission-driven service.

This is more than a marketing role - it's an opportunity to shape how Tribute connects with the families who need care, the professionals who refer them, and the remarkable people who provide that care.

About Tribute

Tribute is a growing private home care company that offers people who need assistance in the home what they want above all else: consistently warm, attentive, and reliable caregivers, and highly responsive, solution-oriented customer service. We do this by hiring only those caregivers who can build real connections with their clients and by offering them the community of support and recognition they deserve.

How you'll make an impact

As Director of Sales Enablement and Marketing, you'll play a pivotal role in Tribute's growth by understanding what matters most to our clients and referral partners, and translating those insights into strategies, tools and creative approaches that help more families find the care they need.

This will be done by:

• Building and continuously improving the sales content, tools and strategies that help our Relationship Development Managers (RDMs) develop strong, lasting referral partnerships

• Spending time in the field with RDMs to understand how clients and referral partners think, feel and make decisions

• Gathering client, referral partner and competitor insight, and turning it into action

• Building new lead generation channels outside our referral network and improving lead-to-client conversion

• Guiding our digital marketing strategy, including our website, SEO/AEO, social media and paid advertising

• Owning Tribute's brand and telling our story in a way that is simple, heartfelt and authentic

• Partnering with our Caregiver Talent Acquisition team to develop creative marketing approaches that attract remarkable caregivers to Tribute

• Leading and supporting the development of our Marketing Manager

• Managing the marketing budget, as well as agency and freelance partners

• Bringing fresh perspective, curiosity and love of experimenting to everything you do - always asking "Why?" and "How could we do this better?"

This is a hybrid role. You'll meet regularly at our Framingham, MA office and travel to meet with referral partners and clients in Massachusetts and in our Chicago-area and Maryland markets. Time in the community is how you'll come to understand our customers and what our sales team needs.

Here's what the ideal candidate will bring to Tribute

• Tribute qualities: compassion, focus on others first, self-awareness, commitment to self-improvement, confidence, open-mindedness, sense of urgency

• A compelling reason for wanting this role, and a passion for mission-driven work

• 5+ years of marketing experience, including managing others, in a relationship-based or service-focused business

• A proven track record in sales enablement, brand development and digital marketing, including building programs from scratch

• Experience managing agencies, freelancers and a marketing budget

• A strong analytical mindset

• A gift for understanding people - what they feel, what motivates them, and how a message will be received

• Comfort using AI-powered systems and adopting new AI tools as they emerge

• Must live within commuting distance of Framingham, MA, with the ability to travel regularly, including air travel to our Chicago-area and Maryland markets

• A Bachelor's Degree

Here's what you can expect from Tribute:

• A competitive salary, plus an annual bonus based on achieving set goals

• A great work environment: mission- and quality-driven, informal, fun, collaborative

• A service you will be proud to represent to the community. Tribute's Net Promoter Score is consistently above 75%

• Autonomy and flexibility

• Growth opportunities

• Unlimited paid time off

• Flexibility to work from home

• Reimbursement for work-related travel

• Medical, dental, vision, disability, and life insurance

• A 401K Retirement Plan

Interested in learning more about working at Tribute? Hear from members of the team on our YouTube Channel: https://www.youtube.com/@tributehomecare

Are you ready to join the team?

If you think this opportunity aligns with your interests, passions and experience, the next step is to fill out our application. Our application process will ask a few job qualifying questions and require your resume and cover letter. Your cover letter is an important part of your application. Our hiring team hopes to learn what drew you to apply, and why you feel your skills, experience and career goals align with this role at Tribute.

If you are selected to move forward in the hiring process, you will hear from Haley, Manager of Talent Acquisition, to set up time to discuss the position further.

Tribute Home Care is an equal opportunity employer and values diversity on all of our teams. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Our company is a true meritocracy, and we invite you to come as you are.