Pharmaceutical Digital Copywriter

Copywriter - United States (Remote)

ICON is a global healthcare intelligence and clinical research organisation united by a mission to bring new medicines and treatments to patients faster.

As a values-driven organisation, integrity, collaboration, agility, and inclusion are at the heart of how we work and interact with each other, customers, patients and suppliers.

We have an incredible opportunity for a versatile and strategic Copywriter to join ICON’s Patient Recruitment Solutions (PRS) digital team. The Copywriter will develop compelling copy for clinical trial patient recruitment campaigns, including digital video scripts, static ads, landing pages, and social media content. This role requires a deep understanding of consumer behavior, strong storytelling skills, and the ability to translate complex medical or clinical information into clear, engaging, and compliant messaging for prospective patients and caregivers. You will work collaboratively with the design, copy, and media teams to deliver patient-facing digital content to facilitate impactful patient recruitment campaigns for clinical trials.

Location: United States (Remote)

What you will be doing:

• Write persuasive, patient-focused copy for digital advertising campaigns (video scripts, static ads, paid media, and social content)

• Work closely with Designers / Video Production Specialists to conceptualize, design, and produce short-form video advertising reels optimized for platforms such as Instagram, TikTok, YouTube Shorts, LinkedIn, and Facebook

• Develop headlines, taglines, and calls-to-action that resonate with diverse patient audiences

• Collaborate closely with creative directors, designers, video producers, and clinical subject matter experts to align messaging with trial protocols and patient insights

• Adapt tone, language, and reading level for specific demographics, health conditions, and cultural sensitivities

• Ensure all content adheres to regulatory and ethical standards, including IRB-approved language and sponsor guidelines

• Contribute to creative strategy sessions and help generate campaign concepts that improve enrollment and retention

• Edit and refine copy based on feedback from stakeholders, compliance reviewers, and performance data

• Maintain consistency in voice and messaging across all campaign touchpoints

Your profile:

• 3+ years of copywriting experience specifically creating content for patient recruitment (agency or in-house)

• Demonstrated experience writing for digital video and static ad formats (paid social, display, programmatic, etc.)

• Strong understanding of social media platforms and their respective video formats, specs, and audience behaviors

• Strong portfolio of campaigns targeting consumers or patients, especially within regulated industries

• Understanding of clinical trial protocols, inclusion/exclusion criteria, and the patient journey

• Exceptional writing, editing, and storytelling skills with attention to clarity, tone, and accuracy

• Experience collaborating in cross-functional teams with creative, strategy, and medical/regulatory stakeholders

• Working knowledge of digital marketing best practices, including SEO, UX, and A/B testing

• Bachelor's degree

• Bilingual or multilingual copywriting experience is a plus

#LI-TP1

#LI-Remote

What ICON can offer you:

Our success depends on the quality of our people. That’s why we’ve made it a priority to build a diverse culture that rewards high performance and nurtures talent.

In addition to your competitive salary, ICON offers a range of additional benefits. Our benefits are designed to be competitive within each country and are focused on well-being and work life balance opportunities for you and your family.

Our benefits examples include:

• Various annual leave entitlements

• A range of health insurance offerings to suit you and your family’s needs.

• Competitive retirement planning offerings to maximize savings and plan with confidence for the years ahead.

• Global Employee Assistance Programme, LifeWorks, offering 24-hour access to a global network of over 80,000 independent specialized professionals who are there to support you and your family’s well-being.

• Life assurance

• Flexible country-specific optional benefits, including childcare vouchers, bike purchase schemes, discounted gym memberships, subsidized travel passes, health assessments, among others.

Visit our careers site (https://careers.iconplc.com/benefits) to read more about the benefits ICON offers.

At ICON, inclusion & belonging are fundamental to our culture and values. We’re dedicated to providing an inclusive and accessible environment for all candidates. ICON is committed to providing a workplace free of discrimination and harassment. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please let us know or submit a request here (https://careers.iconplc.com/reasonable-accommodations)

Interested in the role, but unsure if you meet all of the requirements? We would encourage you to apply regardless – there’s every chance you’re exactly what we’re looking for here at ICON whether it is for this or other roles.

Are you a current ICON Employee? Please click here (https://wd3.myworkday.com/icon/d/task/1422$1235.htmld) to apply