Social Media Lead
New York City, NYFull-timePosted todayStill listed today
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At a glance
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Job overview
Cognition is hiring a Social Media Lead to run its X and LinkedIn accounts for Cognition and Devin. The role owns day-to-day publishing and replies, turns product launches and research into shareable posts, and coordinates launch, creator, paid social, and influencer efforts. The candidate will track engagement and adjust, representing the company in developer conversations. Cognition values demonstrated capability more than years of experience.
Skills & qualifications
Skills
Qualifications
Full job description
We are an applied AI lab building end-to-end software agents. We're the makers of Devin, the first AI software engineer. Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro. Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.
Role Mission Developers hear about Devin mostly from other developers, and most of that happens on X and LinkedIn. Our social accounts are one of the most direct lines we have to the people we build for, and today they are run part-time by people with other jobs. You will run them full-time. You decide what we post and when, show what Devin can actually do, answer people, and make sure our launches reach the developers who should see them. You will also work with creators and with paid social so good posts get more reach. This role needs someone who already knows how developers talk online and can represent us well there every day.
What You'll Accomplish
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Run our accounts: Own Cognition and Devin on X and LinkedIn day to day: the calendar, the posts, the replies.
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Show the product: Turn launches, demos, customer stories and research into posts developers want to share.
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Be in the conversation: Respond to questions, engage with people building with Devin, and handle criticism directly and well.
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Make launches travel: Plan the social side of every launch with the launch and creative teams.
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Work with creators: Build relationships with developer and AI creators and coordinate with paid social and influencer programs.
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Know what's working: Track reach and engagement in a simple way and adjust.
Exceptional Candidates Have Demonstrated
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A track record on social: You've grown an account developers follow, whether your own or a company's.
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Technical understanding: You create a Devin demo and communicate what's impressive about it, and explain it simply.
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Clear, quick writing: Short, plain, and often funny. You know the difference between a post and a press release.
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Judgment: You know what to post, what not to, and when to let something go.
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Opinions: You have views on how we should show up online and you'd share them.
We care more about demonstrated capability than years of experience.
Resources & Environment
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A product developers already talk about, and constant new material to post
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Direct access to the founders, engineers and researchers behind it
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A small marketing team with very little process
Our Commitment Equal Opportunity. Cognition is an equal opportunity employer. We do not discriminate on the basis of any protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any. Cognition also considers applicants with criminal histories consistent with the SF Fair Chance Ordinance and similar local laws. Data Privacy and Arbitration: By submitting your application, you agree to our Global Applicant and Job Candidate Privacy Notice. For US applicants, by submitting your application, you agree to the Applicant Arbitration Agreement.
How this job compares
Set against the 6,257 open Marketing jobs on Olive Jobs, counted November 10, 2026.
- Pay
- This postingNot listed
- New York median$124–178K/yr538 salary ranges
- New York median$22–25/hr82 hourly ranges
- Openings
- Olive Jobs lists 849 open Marketing jobs in New York and 6,257 across the US. 7% of them nationwide are listed as remote or flexible.
- Hiring the most in New York
- DualEntry23 open
- JPMorgan Chase21 open
- Publicis Groupe17 open
- Experience
- Marketing postings that state a minimum ask for 5 years of experience at the median; the middle half ask for 3 to 8 years (3,943 postings).
- Education
- 1,865 of the 6,257 open Marketing jobs (30%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 10, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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