Senior Director, RGM OBPPC Occasions

The Senior Director I, RGM OBPPC Occasions will lead NAOU’s total-portfolio occasion strategy, identifying the consumer and shopper occasions the portfolio should prioritize and translating those opportunities into clear implications for brands, packages, channels, assortment, and physical and digital commerce. Reporting to the Senior Director II, RGM OBPPC E-Commerce, the role will provide an integrated occasion lens that strengthens portfolio coherence across Sparkling Soft Drinks, Stills, and relevant hydration categories while enabling category and eCommerce OBPPC teams to build differentiated growth strategies. This requires a holistic business understanding, analytical mindset, cross-functional leadership, and strong influencing skills.

• Establish and own the NAOU total-portfolio occasion framework and taxonomy across consumer and shopper need states, physical and digital channels, outlets, customers, and geographies.

• Identify and prioritize the occasions NAOU should win, quantify opportunity pools, and define the role of categories, brands, packages, assortment, and channels within each priority occasion.

• Develop a one- to three-year occasion roadmap that connects opportunity identification, consumer and shopper need states, channel and outlet dynamics, package roles, assortment implications, pilots, and learning priorities across the total portfolio.

• Translate occasion opportunities into strategic implications and guardrails for category and eCommerce OBPPC teams. The role does not own individual category or trademark strategy, final package portfolio decisions, customer-specific pricing or promotions, trade investment, or customer and bottler execution.

• Provide occasion insights, analytics, and opportunity mapping that create a clear view of growth opportunities, portfolio gaps, whitespace, and risks versus plan.

• Partner with category OBPPC, eCommerce OBPPC, Marketing, Commercial, Supply Chain, RGM Execution, customers, and bottlers to design occasion-led pilots and ensure learning is captured and incorporated into scalable playbooks.

• Identify cross-category, variety-pack, bundle, and physical-versus-digital commerce opportunities that can accelerate incremental growth against priority occasions.

• Enable category OBPPC, RGM Execution, Commercial, customer, and bottler teams with occasion frameworks, insights, guardrails, and playbooks that can be translated into annual customer and system plans.

• Lead the occasion-based strategy development and quantification of Sources of Growth across the total portfolio for incorporation into annual and multi-year business planning.

KEY SKILLS / CAPABILITIES

• Strategic thinking – must be able to solve problems and turn insights into strategy and action plans

• Strong partnership and collaboration – must be able to work across functions and the System

• Solid presentation, influencing, and storytelling skills – presents ideas and drives initiatives with clear and concise reason and action plan

• Capability building – we develop and build RGM talent within the RGM team and across the organization to bring in future talent

KEY KNOWLEDGE / EXPERIENCE

Mastery of (Required)

• Analytics & Financials – ability to draw insights and actions from data

• OBPPC Strategy – multi-year and in-year strategies to accelerate revenue, profit, and growth

• Occasion, portfolio, and package strategy – understanding how consumer and shopper need states translate into brand, package, assortment, channel, and value implications.

• Change Management – demonstrates innovation & creativity to develop novel business solutions; ability to influence/gain alignment across divergent perspectives.

Broad expertise in (Good to have)

• Occasion opportunity mapping and growth-pool quantification

• Consumer, shopper, occasion, and channel insights

• People Management

• Annual and multi-year portfolio planning

• Knowledge of relevant consumer, shopper, household-panel, outlet, and commercial data systems

Education and Professional Experience:

• Bachelor’s Degree required; MBA or other Advanced Degree preferred

• Approximately 8 or more years of relevant experience in Revenue Growth Management, OBPPC, portfolio strategy, category management, consumer or shopper insights, or commercial strategy required

Skills:

• Occasion-led strategic thinking: Defines priority consumer and shopper occasions and translates need states into total-portfolio growth choices.

• Opportunity mapping and quantification: Sizes occasion growth pools, identifies portfolio whitespace, and develops financially grounded Sources of Growth.

• Consumer and shopper insight synthesis: Integrates consumer, shopper, household-panel, outlet, customer, and digital-commerce data into actionable occasion strategies.

• OBPPC and portfolio architecture: Connects occasions to brand, package, assortment, channel, and value implications while maintaining clear category decision rights.

• Analytics and financial acumen: Evaluates revenue, transactions, volume, mix, margin, incrementality, investment, and system value to support strategic recommendations.

• Cross-functional and System leadership: Influences Marketing, Commercial, category OBPPC, eCommerce OBPPC, RGM Execution, customers, and bottlers without direct authority.

• Executive communication and storytelling: Converts complex analytics into concise recommendations, decision materials, selling stories, and senior-leadership narratives.

• Capability building and enablement: Develops frameworks, taxonomies, playbooks, pilots, and learning routines that enable consistent occasion-led planning across NAOU.

• Test-and-learn leadership: Designs occasion-led pilots, defines success measures, captures learning, and scales proven solutions across physical and digital commerce.

• Change management and ambiguity navigation: Builds alignment across divergent perspectives and advances new occasion-based ways of working in a complex matrixed system.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.