Senior Associate, Brand Deals Growth Strategy (Commerce and New Formats)

Senior Associate, Brand Deals Growth Strategy (Commerce and New Formats)

Share Senior Associate, Brand Deals Growth Strategy (Commerce and New Formats)

corporate_fare Google place New York, NY, USA; San Bruno, CA, USA

Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

Share Senior Associate, Brand Deals Growth Strategy (Commerce and New Formats)

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XNote: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; San Bruno, CA, USA .

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.

• 6 years of experience in management consulting, corporate strategy, business operations, investment banking, or a strategy/analytics role within the technology, media, or creator economy sectors.

• Experience with data analysis (e.g., using SQL, spreadsheets, or financial modeling) to evaluate business performance, size market opportunities, and build business cases.

• Experience working across matrixed environments (partnering with Product, Sales, Operations, and Marketing) to drive alignment and project momentum.

Preferred qualifications:

• Experience working with brand deals, talent agencies, or influencer marketing platforms.

• Deep understanding of the influencer marketing, sponsored content, and creator monetization landscape.

• Familiarity with social commerce, affiliate shopping integrations, and emerging digital content formats (e.g., short-form video, community posts, hybrid monetization models).

About the job

Commercial & Segment Activation (CSA) sits at the heart of YouTube Go-To-Market Operations (GTMO), driving the global commercial strategy, partner segmentation, and go-to-market execution that power YouTube's creator and partner ecosystem.

Within CSA, the Brand Deals team leads the end-to-end commercial strategy to capture YouTube's fair share of the rapidly expanding creator sponsorships and influencer marketing ecosystem. Working at the intersection of Creators, Brands, Influencer Marketing Agencies (IMAs), and cross-functional Product and Sales teams, we build the commercial engines, ecosystem partnerships, and go-to-market playbooks that enable creators to diversify and grow their earnings while delivering measurable ROI for advertisers on YouTube.

As a Senior Associate on the Brand Deals Growth Strategy team (Commerce & New Formats), you will help shape and execute the next wave of commercial growth for Brand Deals on YouTube. You will focus on expanding our Brand Deals strategy into high-potential commercial opportunity areas as well as commercializing emerging creator formats. Combining analytical accuracy with pragmatic problem-solving, you will size new market opportunities, pilot commercial activations with agencies and creators, and translate market insights into actionable product and go-to-market roadmaps.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $152000 - $221000 (USD) + 15% bonus target + equity + benefits

Learn more aboutbenefits at Google (https://www.google.com/about/careers/applications/benefits/) .

Responsibilities

• Develop data-driven business cases and market sizing models to expand Brand Deals into new formats and surfaces.

• Conduct competitive landscape audits and synthesize creator, brand, and agency insights to inform strategic positioning.

• Track pilot success metrics, campaign pacing, and ecosystem health, distilling complex datasets into clear executive narratives and leadership recommendations. Support the design, launch, and measurement of commercial pilots.

• Build scalable go-to-market playbooks to accelerate adoption across global markets.

• Partner closely with Product Management, YouTube Product Activation, Global Business Organization (GBO/Sales), Marketing, and Regional GTM teams to align on strategy and launch readiness.

Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google'sApplicant and Candidate Privacy Policy (./privacy-policy) .

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See alsoGoogle's EEO Policy (https://www.google.com/about/careers/applications/eeo/) ,Know your rights: workplace discrimination is illegal (https://careers.google.com/jobs/dist/legal/EEOC\_KnowYourRights\_10\_20.pdf) ,Belonging at Google (https://about.google/belonging/) , andHow we hire (https://careers.google.com/how-we-hire/) .

If you have a need that requires accommodation, please let us know by completing ourAccommodations for Applicants form (https://goo.gl/forms/aBt6Pu71i1kzpLHe2) .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also https://careers.google.com/eeo/ and https://careers.google.com/jobs/dist/legal/OFCCP_EEO_Post.pdf If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form: https://goo.gl/forms/aBt6Pu71i1kzpLHe2.