Senior Director, Product Marketing (Intaact)

As the Senior Director, Product Marketing (Sage Intacct), you will lead the global product marketing strategy for Sage's flagship cloud financial management and ERP solution, helping accelerate growth, strengthen market leadership, and drive commercial success across key segments and geographies. Acting as a strategic partner to Product, Sales, Customer Success, Growth, and Executive Leadership teams, you will translate customer insights, market trends, and competitive intelligence into compelling go-to-market strategies, differentiated positioning, and growth initiatives that expand adoption, retention, and revenue.

Reporting to the VP Product Marketing - Medium Segment, you will own the end-to-end product marketing strategy for Sage Intacct, including market segmentation, positioning and messaging, portfolio strategy, product launches, commercial enablement, customer advocacy, and competitive strategy. You will lead and develop a high-performing global team while influencing senior stakeholders across Product Management, Sales, Partners, Customer Success, Brand, Communications, and Corporate Strategy.

What You'll Do

Shape Business Strategy and Growth

• Partner with product, sales, and growth to translate market opportunities into actionable business strategies that accelerate product growth.

• Lead market sizing, segmentation, and TAM/SAM/SOM analysis to identify growth opportunities, prioritize investments, and inform annual and long-range planning.

• Develop portfolio and proposition strategies that balance customer value, competitive dynamics, product maturity, pricing, packaging, and route-to-market considerations.

Define the Product Narrative

• Own product & solution positioning, messaging, and category narrative, establishing a differentiated market position.

• Build messaging architectures across products, industries, buyer segments, and regions, ensuring global consistency while enabling local market relevance.

• Coach and develop the PMM team on research-driven messaging, value propositions, customer evidence, and storytelling.

• Develop compelling claims, customer proof points, and thought leadership that strengthen commercial performance and market perception.

• Partner with Brand, Communications, and Demand Generation to amplify product message across analysts, media, customers, prospects, and partners.

Lead Go-to-Market Strategy and Commercial Execution

• Own end-to-end go-to-market strategy across acquisition, expansion, partner, and AI monetization motions.

• Provide strategic direction to growth, sales, and partner teams to ensure successful launch and commercialization of new innovations.

• Drive readiness planning, cross-functional alignment, dependency management, and execution governance across major launches and strategic initiatives.

• Partner with Sales Enablement and sales leadership to equip customer-facing teams with compelling stories, playbooks, competitive intelligence, and proof points that improve pipeline generation and win rates.

• Use customer, market, and performance data to continually optimize commercial execution and growth outcomes.

Build Market and Customer Insight

• Lead customer, analyst, market, and competitive research programs that inform business strategy and uncover opportunities for differentiation.

• Develop a deep understanding of mid-market finance buyers, industry trends, customer adoption behaviors, and competitive alternatives.

• Translate insights into recommendations that influence product roadmap, packaging, pricing, investment priorities, and GTM strategy.

• Serve as the voice of the customer across executive and product leadership teams.

Build and Lead a High-Performing Team

• Lead, coach, and develop a team of product marketing leaders responsible for core product, and industry marketing

• Foster a high-performance culture centered on accountability, collaboration, customer obsession, and commercial impact.

• Drive execution across complex workstreams while creating clarity, alignment, and focus across the organization.

• Establish scalable PMM processes, operating rhythms, and best practices that support business growth.

What You'll Bring

Leadership Profile

You think like a general manager, not just a product marketer. You combine market insight, commercial strategy, customer understanding, and execution excellence to create growth. You are equally comfortable discussing long-term business strategy, market opportunity, competitive differentiation, financial performance, and launch execution. Most importantly, you build high-performing teams and align cross-functional organizations to deliver business results.

Experience

• 10+ years of B2B SaaS product marketing experience, including significant leadership experience in mid-market/enterprise software.

• Experience in ERP software is strongly preferred.

• Proven success defining and executing go-to-market strategies across multiple growth motions, including direct sales, partner ecosystems, and product-led adoption.

• Deep understanding of SaaS business models and performance metrics, including pipeline, ARR, adoption, retention, and commercial performance.

• .Experience influencing product strategy, roadmap priorities, pricing, packaging, and business planning decisions.

• Strong track record of leading complex cross-functional initiatives that drive measurable business outcomes.

• Drive adoption of AI-powered ways of working across the PMM organization to improve productivity, insight generation, and execution quality.

Core Capabilities

• Strategic and commercial judgment with the ability to connect market opportunities to outcomes.

• Exceptional executive communication, storytelling, and influence skills.

• Expertise in positioning, messaging, category creation, launches, and go-to-market strategy.

• Strong leadership capability, both direct and indirect, with the ability to align teams around a common vision.

• Proven ability to drive change, lead through ambiguity, and execute at scale.

• AI fluency and curiosity, actively leveraging AI tools and workflows to improve effectiveness and accelerate impact.

• Ability to develop and communicate compelling narratives across executive audiences, customers, partners, analysts, and employees.

• Experience working across direct sales, partner, channel, and VAR ecosystems.

II. Sage Intaact Specific Requirements

Role Scope

• Global Product Marketing leadership role for Sage Intacct.

• Lead and develop a global team of ~ 12 product marketing professionals

Preferred Experience

• Experience marketing ERP, financial management, accounting, or adjacent mid-market enterprise SaaS solutions.

• Deep understanding of the needs of CFOs, Controllers, finance leaders, and mid-market organizations.

• Experience working with accounting firms and accounting channels

#LI-FC1

Product Delivery

United States

San Jose

Hybrid

Working at Sage means you’re supporting millions of small and mid-sized businesses globally with technology to work smarter and move faster. We build software that reduces busywork so customers can spend less time on admin and more time building their business.

Our colleagues are high-performers who prioritize growth, make bold choices, and focus and galvanize to get things done. They work on meaningful, market-shaping initiatives that stretch their skills, sharpen their craft, and create real customer impact.

Explore our culture and benefits: sage.com/careers/working-at-sage

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, contact [email protected] .

Senior Director, Product Marketing (Intaact)

Job Description :

Key Responsibilities :

Function :

Country :

Office Location :

Work Place type :

Advert

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.