Marketing Manager

Description We are looking for a strategic and hands-on Marketing Manager to help expand the company’s presence in Minneapolis, Minnesota. This position will shape market-facing initiatives that increase awareness, attract strong prospects, and support revenue growth across training, consulting services, and software solutions. The role works closely with sales, executives, customers, and industry partners to bring effective go-to-market plans to life and strengthen overall commercial performance.

Responsibilities:

• Build and carry out market entry and growth strategies for new and existing offerings, ensuring each initiative aligns with business goals and customer needs.

• Work alongside sales teams to strengthen lead generation efforts, improve sales support materials, and advance programs that contribute directly to pipeline and revenue results.

• Design and manage multi-channel campaigns that attract high-quality prospects and create measurable momentum through the buyer journey.

• Oversee the promotion and execution of launches, online events, trade shows, and other customer-focused marketing activities that elevate brand visibility and engagement.

• Produce and guide the development of content such as customer success stories, insight-driven articles, presentation materials, and digital resources that support both demand generation and brand credibility.

• Monitor campaign effectiveness through key performance indicators, using data to refine strategy and improve marketing contribution to business outcomes.

• Introduce and expand the use of AI-enabled marketing tools to streamline workflows, improve execution speed, and strengthen decision-making.

• Lead search visibility and digital discovery initiatives across traditional search engines and emerging AI-driven platforms to improve reach, relevance, and customer acquisition. Requirements • At least 5 years of experience in business-to-business marketing roles with responsibility for campaign strategy and execution.

• Demonstrated ability to increase demand, build pipeline, and deliver measurable marketing impact tied to business growth.

• Background in planning market strategies and coordinating successful launches for products, services, or solutions.

• Strong collaboration and communication skills with the ability to work effectively across sales, leadership, clients, and external partners.

• Experience using CRM systems, marketing automation platforms, digital advertising tools, analytics, and content-driven marketing approaches.

• Knowledge of email marketing, digital campaign planning, and brand-building initiatives within a results-driven B2B environment.

• Experience in manufacturing, industrial, software, services, or other technical B2B sectors is preferred. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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