Director, Performance Marketing

CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 43 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences.

The Director, Performance Marketing will own CLEAR’s paid customer acquisition engine, driving efficient, scalable growth in new Member bookings across paid media, search, and emerging discovery channels. As AI reshapes how travelers discover, evaluate, and purchase products, you’ll define the next generation of CLEAR’s paid acquisition playbook, reaching travelers long before they arrive at the airport and turning them into long-term Members.

What you'll do:

• Own CLEAR’s paid acquisition strategy and media investment portfolio across paid search, paid social, programmatic, video/CTV, affiliate, and emerging channels, allocating budget based on incrementality, customer economics, and measurable business impact.

• Build and optimize CLEAR’s paid presence across traditional search and emerging AI-driven discovery surfaces (AI assistants, travel media, communities, and new ad platforms), and establish how we measure and grow paid visibility and performance as consumer behavior evolves.

• Build a rigorous experimentation and measurement engine for paid media, owning CAC, LTV:CAC, payback, incrementality, and portfolio ROI, using holdouts, geo tests, MMM, and attribution to guide investment decisions.

• Drive continuous improvement through creative testing, audience strategy, bidding and budget automation, and AI-enabled tools, partnering with Creative, Analytics, Product, and Engineering on landing page and conversion testing for paid traffic.

• Manage agency and platform relationships, forecast and pace spend, and report on performance to senior leadership.

How you'll measure success:

• Growth in new Member bookings through paid digital channels.

• Improvement in blended and channel-level CAC, payback period, LTV:CAC, and paid media ROI.

• Share of spend with validated incrementality, and speed and quality of the testing roadmap.

• Growth in CLEAR’s paid visibility and performance across traditional and AI-driven discovery.

What you're great at:

• 8+ years of performance marketing experience, including ownership of paid acquisition within a scaled subscription, membership, or consumer business, with 2+ years in a leadership capacity.

• Deep analytical fluency and command of growth economics: you’ve built and used LTV:CAC models, designed incrementality experiments and holdouts, and can work directly with SQL and BI tools to make investment decisions.

• Hands-on expertise across paid media platforms (Google, Meta, programmatic, CTV, affiliate), measurement and attribution tools, and experimentation frameworks; you can move seamlessly between setting strategy and getting into the details of execution.

• A strong point of view on how AI is changing consumer discovery and paid media, with demonstrated experience applying emerging technology to improve performance, creative development, audience strategy, or measurement.

• A builder and owner who thrives in lean, fast-moving environments: you develop exceptional talent, move quickly from insight to action, and are comfortable personally doing the work when that is what it takes to deliver the outcome.

How You'll be Rewarded:

At CLEAR, we help YOU move forward - because when you’re at your best, we’re at our best. You’ll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning & development with stipends and reimbursement programs.

We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match. The base salary range for this role is $170,000 - $215,000, depending on levels of skills and experience.

The base salary range represents the low and high end of CLEAR’s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR’s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.

CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.

We are committed to a transparent and secure hiring process. All communications related to this role will come directly from a CLEAR employee through valid CLEAR channels (e.g., a valid @clearme.com email address or verified CLEAR LinkedIn profile). We encourage candidates to remain alert to job scams and to report any suspicious activity.

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