Business Development Manager - Impulse Channel Distribution
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At a glance
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Job overview
Wells Enterprises is seeking a Business Development Manager for alternative channels in the Northeast. The role develops customer business solutions and manages distributor and retail accounts across small-format channels, supporting branded and private-label initiatives. Its goal is to grow revenue while meeting profit and trade-spend objectives. The position works with distributors and retailers and contributes to customer planning, account programming, and new-business development.
Skills & qualifications
Skills
Benefits
Full job description
Company: Wells Enterprises (a Ferrero Company)
Functional Area: Impulse Sales
The Role
We currently have an opening for a Business Development Manager, Alternative Channels in the Northeast. The Business Development Manager leads the development of business solutions with customers such as Assoicated Foods, Krasdale, Kings, Key Foods, King Kullen and other distributors. The main goal is to generate more revenue for the company while also achieving profit and trade spend objectives. The BDM will manage both distributor and retail accounts across the small format channels while supporting the organizations branded & private label initiatives.
What You’ll Do
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Distributor Management; to include both direct store delivery and broadliner partners.
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Mobile Vending development and private label execution.
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Retail account development; Awareness of Customer Strategy and Performance; Knows customer policies and procedures.
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Apply Cat Man principles; Converts data to insights; Uses insights to influence customer behavior; Demonstrates category knowledge and performance drivers; Awareness of key Consumer and Shopper Insights.
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Volume Forecast Management.
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P&L/ Trade Management.
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Accounts Payable Management.
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Annual joint business planning.
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Monthly Business Reviews.
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Asset management.
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Arranging business meetings and one-on-one conversations with prospective customers.
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Discover and explore new business opportunities with internal business case development.
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Develop ways to improve the customer experience and build brand loyalty.
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Create presentations for potential new customers.
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Build trust and long-term relationships with distributors/retailers.
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Execute national account programming.
Wells Enterprises, a Ferrero company, is one of the largest ice cream manufacturers in the United States and the maker of well-loved brands including Blue Bunny , Halo Top , Bomb Pop , and Blue Ribbon Classics and today Trolli, Butterfinger 100grand , Baby Ruth , Nutella and Kinder Bueno .
Wells Enterprises is a $ 2 billion company employing 4,000 employees , across four production plants and two main hub locations, Chicago and Le Mars . Guided by innovation, quality, and a people-first mindset, Wells is committed to delighting consumers and developing exceptional teams.
As part of the Ferrero Group, Wells combines its strong U.S. heritage with Ferrero’s global standards of excellence, offering a unique opportunity to grow within a dynamic, values-driven, and international environment.
At Wells, our people—and their experience—sit at the heart of our ambition. Learn more at www.wellsenterprisesinc.com .
What We Offer
At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here (https://wellsenterprisesinc.com/news/benefits) .
Requisition ID : 2209792
How this job compares
Set against the 21,103 open Business Development jobs on Olive Jobs, counted November 13, 2026.
- Pay
- This postingNot listed
- New York median$134–195K/yr1,335 salary ranges
- New York median$24–29/hr37 hourly ranges
- Openings
- Olive Jobs lists 1,800 open Business Development jobs in New York and 21,103 across the US. 13% of them nationwide are listed as remote or flexible.
- Experience
- Business Development postings that state a minimum ask for 7 years of experience at the median; the middle half ask for 4 to 10 years (17,104 postings).
- Education
- 6,234 of the 21,103 open Business Development jobs (30%) ask for a bachelor's degree or higher.
Pay, requirements and demand for Sales jobs
Counted across the open, public US postings on Olive Jobs on November 13, 2026. Figures based on too few postings are left out.
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