Online Degree Marketing Strategist
Burlington, VT · HybridFull-time$65–75K/yrSeen 4 days agoSeen in employer's feed 4 days ago
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Job overview
The Online Degree Marketing Strategist leads recruitment marketing strategy and campaign planning for UVM’s online undergraduate and graduate degree programs, translating enrollment goals into audience strategies, program positioning, acquisition plans, and measurable funnel targets while collaborating with admissions, marketing, and external vendors.
Skills & qualifications
Skills
Qualifications
Full job description
Position Details
Advertising/Posting Title Online Degree Marketing Strategist
Posting Summary
The Online Degree Marketing Strategist leads recruitment marketing strategy and campaign planning for UVM’s online undergraduate degree and degree-completion portfolio and provides strategic marketing support for designated online graduate programs. The position translates institutional enrollment goals into audience strategies, program positioning, integrated acquisition plans, campaign budgets, and measurable funnel targets. Working closely with PACE Marketing, Enrollment Management, UVM Admissions, academic program leaders, and external vendors, the Online Degree Marketing Strategist monitors market and campaign performance and recommends adjustments that support sustainable enrollment growth.
Serves as PACE’s primary operational marketing partner to Enrollment Management for assigned online degree programs. Establish shared campaign plans, funnel definitions, enrollment targets, reporting practices, and decision timelines with Undergraduate Admissions, Graduate Admissions, and Enrollment Marketing.
Minimum Qualifications (or equivalent combination of education and experience)
Bachelor’s degree in marketing, communications, market research, or a related field and four years of relevant professional experience. Demonstrated experience developing integrated marketing strategies, defining target audiences and program positioning, managing multichannel digital campaigns, administering campaign budgets, coordinating external vendors, and using marketing and funnel data to recommend improvements required. Strong project management, analytical, writing, presentation, interpersonal, and cross-functional collaboration skills required. Experience with digital advertising, web analytics, CRM , and reporting platforms required. Demonstrated ability to manage concurrent priorities and translate enrollment or business goals into measurable marketing plans required. Ability to work within a team environment required.
Desirable Qualifications
Anticipated Pay Range $65,000-$75,000
Other Information
Special Conditions A probationary period may be required, This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position
FLSA Exempt
Union Position Yes, UVMSU
Posting Details
Position will be posted for a minimum of one week, after which it is subject to removal without notice.
Job Location Burlington, Vermont, United States
Job Open Date 11/06/2026
Job Close Date (Jobs close at 11:59 PM EST.)
Open Until Filled No
Our Common Ground Statement
The University of Vermont is a welcoming, educationally purposeful community committed to creating an inclusive environment that embraces intellectual diversity and global perspectives. We seek to prepare students to be accountable leaders who will bring to their work a grasp of complexity, effective problem-solving and communication skills, and an enduring commitment to learning and ethical conduct. Members of the University of Vermont community embrace and advance the values of Our Common Ground: Respect, Integrity, Innovation, Openness, Justice, and Responsibility. Staff play a critical role in this effort and the successful candidate will demonstrate a strong commitment to UVM’s mission and advancing Our Common Ground values through the execution of their job duties.
Position Information
Position Title Marketing PC2 X
Posting Number S6391PO
Department PACE - Administration/50100
Position Number 00028039
Percent of Full-Time 1.0
Standard Hours at 1.0 FTE 37.5
Term (months per year) 12
Supplemental Questions
Required fields are indicated with an asterisk (*).
- Please specify here where applicable. Enter "NA" if not applicable.
(Open Ended Question)
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How did you hear about this employment opportunity?
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Chronicle of Higher Education
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HigherEdJobs
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Inside Higher Ed
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LinkedIn
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Seven Days
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UVM Employee (Please specify below)
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UVM Employment Web Site
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Vermont JobLink (Department of Labor)
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Other (Please specify below)
Documents Needed to Apply
Required Documents
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Resume
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Cover Letter/Letter of Application
Optional Documents
How this job compares
Set against the 6,329 open Marketing jobs on Olive Jobs, counted November 11, 2026.
- Pay
- This posting$65–75K/yr
- US median$118–174K/yr3,291 salary ranges
This range's midpoint, $70K, is 52% below the US median midpoint ($146K) — in the lowest quarter of Marketing salary ranges across the US.
- Openings
- Olive Jobs lists 17 open Marketing jobs in Vermont and 6,329 across the US. 7% of them nationwide are listed as remote or flexible.
- Hiring the most across the US
- Techtronic Industries North America, Inc.183 open
- EY173 open
- Acosta Group102 open
- Experience
- This posting asks for at least 4 years of experience; Marketing postings that state a minimum ask for 5 years at the median (3,922 postings).
- Education
- 1,863 of the 6,329 open Marketing jobs (29%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 11, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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