User Acquisition Lead (Remote)

Type: Part-time (10-12 hrs/week to start, flexible)

Location: Remote

About Aspect Health Aspect Health– an AI dietitian that turns health goals into shoppable grocery carts

We are backed by notable investors, including a16z, Sequoia, Long Journey Ventures, Lux, Valor, and the founders of Flo Health and Deel, among others.

If you’re passionate about transforming healthcare through cutting-edge technology and real-world impact, Aspect Health is the place to be.

About the Team We’re a small, dedicated group of engineers, product leaders, and health experts laser-focused on creating a seamless, high-quality experience for our users. We come from diverse backgrounds yet share the same obsession: improving women’s lives through better metabolic care.

• We work hard and move fast—but without compromising on clinical reliability.
• We’re global—our team spans multiple regions, bringing different perspectives and expertise.
• We collaborate closely, aiming to solve problems in real time rather than passing them off. Team CEO - Gleb Babiy (youngest Forbes 30 under 30 in Europe)

CPO - Elad Katz (ex-Nike, Noom, Squarespace)

CTO - Kiril Markin (ex-Improvado)

And many more amazing people!

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Job Details We are seeking an experienced User Acquisition Lead with deep, hands-on expertise in Meta Ads, our primary performance channel. In this role, you will be fully responsible for planning, launching, and managing all Meta campaigns independently—owning the entire execution process from audience targeting to optimization and scaling. You’ll also be actively involved in creative production process. This is a highly tactical role for a performance marketer who lives in Ads Manager and is ready to drive meaningful, measurable growth in the health and wellness space.

Responsibilities

• Strategy Development: Develop and execute comprehensive user acquisition strategies for our web2web funnels, encompassing various paid social channels (90% of budget - Facebook Ads).

• Campaign Management: Launch and optimize user acquisition campaigns, monitor performance, and make data-driven decisions to achieve KPIs.

• Budget Management: Responsible for managing the user acquisition budget efficiently, allocating resources across channels, campaigns, products to maximize results and deliver strong ROAS.

• Market Research: Conduct in-depth market research to identify emerging trends, competitor activities, and new opportunities to stay ahead of the curve in PPC campaigns.

• Analytics: Ensure all events are tracked correctly, and prepare necessary reports for measuring the effectiveness of campaigns.

• Create, manage, and optimize paid search (SEM) campaigns on Google Ads, or manage external contractors, where lack skills.

• Lead performance creatives production, collaborating with in-house designer and creative producer

• A/B Testing: Implement A/B testing methodologies to optimize ad creatives and other elements of the user acquisition.

• User Segmentation: Develop targeted user segmentation strategies to personalize marketing messages and enhance user engagement.

• Provide actionable insights for product manager to improve funnels, paywalls etc.

• Lead traffic testing of new funnels: VSL, Webinar, Different LPs etc.

• Testing new perspective paid marketing channels. Qualifications Required:

• Strong English skills — comfortable communicating clearly in spoken and written English.

• Previous experience in growing budgets from $100k/mo to $500k/mo with strong ROAS.

• At least 4 years of experience of user acquisition on the US market

• Strong analytical skills with experience in data-driven decision-making.

• Familiarity with web and app analytics tools like Google Analytics, Amplitude, or similar platforms.

• Excellent collaboration skills. Nice to have:

• Experience with implementation of AI-tools, MMM, MTA, etc.

• Experience in health and wellness niche How to Apply

• Online Application: Share your resume and answer a few quick screening questions in the link below: https://form.typeform.com/to/QaFeXbTv