市场传讯主任
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At a glance
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Job overview
负责企业微信公众号、微博、抖音、小红书等平台的日常运营与内容更新，策划线上营销活动并分析平台表现，以优化内容策略和传播方式。该职位还协同相关部门推进整合传播项目，关注行业与竞品动态，持续挖掘内容形式和传播热点。
Skills & qualifications
Skills
Qualifications
Full job description
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负责企业微信公众号、微博、抖音、小红书等主流新媒体平台的日常运营与内容更新，包括选题策划、文案撰写、图文/短视频制作及发布；
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策划并执行线上营销活动（如话题互动、直播推广、节日专题等），提升用户活跃度、粉丝增长及品牌曝光；
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监测各平台数据表现（阅读量、互动率、转化率等），定期输出运营分析报告，并基于数据优化内容策略与传播方式；
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协同市场、设计、产品等部门推进跨渠道整合传播项目，确保内容调性统一、传播目标达成；
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关注行业动态与竞品动向，持续挖掘优质内容形式与传播热点，提升新媒体矩阵的专业性与影响力。
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新闻传播、广告学、市场营销、数字媒体艺术、网络与新媒体、汉语言文学等相关专业优先；
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新媒体运营、内容策划或数字营销相关工作经验；
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具备扎实的文字功底和创意能力，能独立完成不同风格的原创文案，有成熟作品集者优先；
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掌握基础视觉内容生产能力，能熟练使用剪映、Canva、稿定设计等工具完成图文排版与短视频剪辑，具备基础摄影或素材统筹能力者更佳；
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熟悉新媒体数据分析逻辑，能运用平台后台及第三方工具进行效果复盘与策略迭代；
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具备良好的跨部门协作意识与项目推进能力，责任心强，抗压能力好，对内容趋势与用户行为有持续观察和思考习惯。
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At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
How this job compares
Set against the 437 open Content Marketing jobs on Olive Jobs, counted November 8, 2026.
- Pay
- This postingNot listed
- US median$104–185K/yr295 salary ranges
- US median$25–29/hr20 hourly ranges
- Openings
- Olive Jobs lists 437 open Content Marketing jobs across the US. 13% of them nationwide are listed as remote or flexible.
- Hiring the most across the US
- Siemens37 open
- KPMG36 open
- Grant Thornton34 open
- Experience
- Content Marketing postings that state a minimum ask for 5 years of experience at the median; the middle half ask for 4 to 6 years (349 postings).
- Education
- 91 of the 437 open Content Marketing jobs (21%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 8, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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