Lead Product Development Manager: Retention Strategy

We are seeking a strategic professional to support retention strategy across the full DIRECTV FOR BUSINESS product suite. This role will combine lifecycle management, customer insights, financial acumen, and business case development to identify churn risks and opportunities, and translate them into actionable recommendations for churn mitigation, including messaging, offers, and tactics, as well as shifts in sales strategy.

The ideal candidate has worked closely with, or within, a marketing organization and understands how customer insights turn into campaigns, offers, and in-market programs. This individual will serve as a strategic thought partner to Marketing and Sales, helping leaders understand where customers are in their lifecycle, why they may be at risk, what it means for the business, and which actions will most effectively keep and grow valuable customers.

Here’s what you’ll do :

• Support customer lifecycle management strategy, from onboarding and early tenure through renewal, contract expiration, and save/win-back moments, to strengthen engagement and reduce churn.

• Partner closely with Marketing to inform retention campaigns, offer construction, and customer communications, and help evaluate what is working in market.

• Collaborate with Sales and Care leaders to identify and recommend shifts in sales strategy, save approaches, and offer positioning that improve retention outcomes.

• Develop business cases for retention initiatives and offers, including key assumptions, expected impact, risks, and trade-offs.

• Apply strong financial and business acumen to understand customer value, offer economics, and the revenue impact of retention decisions.

• Partner cross-functionally with Finance, Product, Operations, Customer Care, and Business Analytics to align on and execute retention initiatives.

• Proactively identify emerging lifecycle trends, risks, and opportunities and bring forward clear, actionable recommendations.

What you’ll need to be successful:

• Experience working within or in close partnership with a marketing organization, ideally in retention, lifecycle, CRM, or customer marketing.

• Solid understanding of customer lifecycle management and churn drivers, with the ability to translate insights into messaging, offer, and tactical recommendations.

• Comfort working with data and performance reporting to inform recommendations and measure results.

• Financial acumen and experience developing business cases to support offers, campaigns, or strategic decisions.

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This is a remote position that can be located anywhere in the United States, with the exception of Alaska. #LI-Remote

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES: $111,122 - $201,653

Low (N1): $111,122 - $166,583

Mid (N2): $116,970 - $175,350

High (N3): $128,667 - $192,885

Top (N4): $134,516 - $201,653

Click HERE (https://tbcdn.talentbrew.com/company/390/pdf/GeoZone-by-DMA-003.pdf) to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Apply today!

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DIRECTV employees are expected to always be honest, trustworthy, and operate with integrity. Discrimination and harassment of any kind (including sexual harassment) will not be tolerated. We remain steadfast in our belief for diversity, equity, and inclusion; therefore, we encourage success based on individual merit and ability without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military/veteran status, or any other protected status. DIRECTV celebrates and is enriched by our differences; therefore we fully consider all qualified applicants including, those with a criminal history.