Graphic Designer

Position: Graphic Designer, Meta Ads Location: Los Angeles, CA / Hybrid

About Pique Pique is a category-defining wellness company that operates at the leading edge of performance branding. Our products are grounded in science and nature, our brand is driven by mission and emotion, and our culture is shaped by high performance and individual agency.

Position Overview We are hiring a Graphic Designer who specializes in Meta ads: someone who designs the static and animated ads that drive Pique's growth, and who already builds ads with AI every day. You will be measured on how your ads perform in market, how many you ship, and whether every one of them looks unmistakably premium.

You turn briefs and loose concepts into finished, launch-ready ads: layout, copy edits, imagery, motion, every placement size and the variations we test. You have full license to reframe a brief into a stronger format, so long as the concept and key message stay intact. You partner with our performance creative and art direction leads on what to make, and hand finished files to our media buyer.

You will work directly with our founder and CEO and senior leadership as one close-knit team: short decision loops and real ownership. If your portfolio is beautiful but you can't tell us which ads won and why, this is not the role.

Responsibilities Design Ads That Win on Meta

• Design static ads for Meta feed, Stories and Reels placements, built for the first second of attention: clear hook, single message, unmistakable product.
• Launch every concept with real visual diversity: reviews and testimonials, comparisons, expert and editorial formats, ingredient education and offers, not one template with new headlines.
• Push every execution away from text over a studio product shot toward a format that stops the scroll.
• Turn winning statics into animated and short video versions so each concept can run in every placement.

Lead with AI

• Build AI into your weekly production: generated scenes and backgrounds, image-to-video, retouching and fast versioning across sizes.
• Test new image and video tools as they launch, and share what works with the rest of the creative team.
• Hold AI-assisted work to the same craft bar as everything else: premium, on-brand and true to the product.

Iterate on Performance

• Review ad results every week with performance creative and turn them into the next round: new hooks, layouts and proof points on winning concepts.
• Build disciplined variations that test one thing at a time, so we learn what actually moved the result.
• Study competitor and category ads weekly and bring back ideas worth testing.
• Carry winning ads into landing page and email assets so the message holds past the click.

Own Quality and Speed

• Deliver complete, correctly named files in every required size, with safe zones respected and no rework needed before launch.
• Apply Pique's brand system with taste: typography, color, photography and hierarchy that read as luxury wellness at a glance.
• Follow product claims guidelines exactly; never invent or overstate a benefit.

Requirements

• First and foremost: a portfolio of Meta ads that performed, and the ability to explain why each one won.
• Must have: AI workflows already in your production, with ads you made using tools like Midjourney, Firefly, Runway or Kling.
• 4+ years of graphic design, with at least three years designing paid social ads for DTC brands, in-house or at a performance agency.
• Deep fluency in Meta ad formats, placements, aspect ratios and safe zones, and comfort reading results in Ads Manager.
• Range across ad formats: testimonial, comparison, editorial, education and offer ads that look nothing alike.
• Premium visual taste: luxury, beauty or wellness work is a strong plus.
• Expert in Figma and Adobe Creative Suite; After Effects or Premiere for motion and short edits.
• Plus: animated ads and short-form video edits in your portfolio.
• Comfort editing copy for length and punch.
• Speed with polish: you ship high volume without sloppy files.
• A track record of growing scope: promotions or bigger roles at each step, with measurable results in every one, and references from managers who would hire you again.
• Ability to receive and deliver radical candor — non-negotiable.
• Enthusiasm for shaping a motivated, talented, and truth-seeking team culture, with a commitment to personal growth and organizational excellence.