Senior Manager, Influencer & Affiliate Marketing

Description We are looking for a strategic marketing leader to shape and elevate influencer and affiliate initiatives for a growing apparel brand in New Albany, Ohio. This role will guide end-to-end campaign development, strengthen creator and advocacy networks, and turn brand moments into authentic customer conversations. The ideal candidate brings deep expertise in influencer strategy, strong analytical judgment, and the ability to lead cross-functional collaboration while managing a high-performing team.

Responsibilities:

• Lead the development of seasonal creator, influencer, affiliate, and advocacy strategies that support broader brand and campaign objectives.

• Direct the full lifecycle of influencer and creator programs, including planning, launch, optimization, and performance review across internal and agency-supported workstreams.

• Expand and manage brand advocacy initiatives by cultivating a strong network of storytellers who can authentically represent products, campaigns, and purpose-driven messaging.

• Oversee affiliate marketing efforts and identify effective ways to use creator and content partnerships to drive measurable business impact.

• Partner closely with social, media, merchandising, design, and other marketing teams to ensure consistent messaging and integrated execution across channels.

• Monitor cultural trends, competitive activity, and emerging creator opportunities to uncover new ways to grow brand relevance and audience engagement.

• Represent the brand during photo shoots, events, and other campaign-related activations when creator alignment and on-site partnership are needed.

• Track budgets, analyze results, and prepare seasonal performance recaps that communicate outcomes, insights, and recommendations to stakeholders.

• Lead, coach, and develop a team of four associates by promoting accountability, transparency, and strong execution.

• Work with customer insights and external agency partners to translate audience research into effective creator strategies and industry-leading programs. Requirements • Bachelor’s degree or equivalent experience in marketing, communications, or a related field.

• At least 7 years of experience in brand or agency marketing, with significant focus on influencer, creator, and affiliate marketing.

• Demonstrated success building strategy and delivering campaigns that increase brand awareness, engagement, and commercial performance.

• Strong understanding of Gen Z consumers and the ability to create messaging that resonates with a youth-focused audience.

• Experience managing and developing team members within a fast-paced, collaborative environment.

• Excellent communication and presentation skills, with the ability to clearly share strategy, results, and recommendations.

• Strong organizational skills and close attention to detail when managing multiple campaigns, timelines, and budgets.

• Analytical and strategic mindset with the ability to interpret performance data and turn insights into actionable plans. Innovation starts with people.®

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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