Senior Promotions Lead, Amazon MGM Studios

Description

Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video.

The Senior Lead, Promotions and Brand Partnerships is responsible for spearheading co-branded partnership strategy and execution for Amazon MGM Studios Originals and theatrical releases on a selection of titles. This role serves as the critical bridge between creative storytelling and commercial opportunity, translating title IP into compelling partnership programs that drive both Studios marketing objectives and Amazon Ads revenue. The Senior Lead drives integrated go-to-market strategy across Studios Marketing, Amazon Ads, and Consumer Products teams, securing significant marketing value through strategic brand partnerships.

Key job responsibilities

Strategic Partnership Development & Execution

• Lead end-to-end partnership strategy for tentpole and priority titles, from production to early-stage concepting through co-branded campaign execution

• Identify, pitch, negotiate, and execute comprehensive co-branded partnerships that combine advertising, promotional, and experiential elements

• Drive partnership deals that deliver measurable EMV (Estimated Marketing Value) and incremental revenue to Amazon Ads

• Build and maintain relationships with creators, producers, and studio development teams to ensure partnership strategies align with creative vision and secure buy-in on co-branded initiatives

Integrated Go-to-Market Planning & Cross-Functional Leadership

• Own the unified Go-To-Market planning process on a selection of titles that aligns Studios Promotions, Amazon Ads, and Consumer Products teams around single, integrated co-branded deals

• Lead collaborative strategy sessions with Ads Sales, title marketing teams, and studio stakeholders to ensure alignment on partnership strategy, category targets, and outreach plans

• Develop sales materials that translate title IP into compelling partnership opportunities for Ads teams and brand partners

• Generate insights and recommendations that inform and intersect brand partnerships as a key pillar for the Studios marketing strategy

Campaign Development & Delivery

• Conceive and execute best-in-class 360-degree co-branded campaigns that span sponsorships, custom content, experiential activations, influencer programs, and strategic event integrations

• Generate added value for Amazon MGM titles as well as valued advertisers through culturally relevant, bespoke programs

• Ensure all campaigns align with creator vision while meeting advertiser KPIs and maintaining brand and Studios reputation

About the team

We are a small, high-impact team that moves fast and punches above our weight. Our culture is collaborative, creative, and entrepreneurial — we thrive in ambiguity, earn trust across a complex stakeholder landscape, and take pride in bringing bold, bespoke ideas to life. As our slate and ambitions grow globally, we're expanding to meet the moment, and every member of the team plays a meaningful role in shaping how the world experiences our stories through the brands they love.

Basic Qualifications

• 10+ years of professional non-internship marketing experience

• Experience communicating results to senior leadership

• Experience building, executing and scaling cross-functional marketing programs

• Experience driving direction and alignment with cross-functional teams

• Bachelor's degree

• Experience leading complex, multi-stakeholder negotiations and deal structures

Preferred Qualifications

• Experience working cross-functionally and driving decision making among stakeholders with competing goals

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, CA, Culver City - 149,200.00 - 201,800.00 USD annually