Senior Product Marketing Manager - SMD

Partner closely with inbound product marketing so the SMB narrative reflects and furthers our business priorities and product strategy. Develop and refine the messaging framework for SMB, translating what Copilot and agents can do into plain language that helps owners decide where to start and what AI is worth to their business. Shape original research on how SMBs are adopting AI and what it lets them do that they couldn't before, drawing on evidence from customers, usage data, and research partners. Own the content strategy and editorial calendar for SMB, deciding what we publish, where, and when across blogs, web, research, social, and events, and finding the customer stories that bring it to life. Lead analyst engagement for SMB with our analyst relations team: brief industry analysts, prepare spokespeople, and track how analysts, media, and competitors frame AI for SMBs to find the angles others miss. Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience. Master's Degree in Journalism, Communications, Marketing, Business, Computer Science, or a related field AND 3+ years of experience in business or journalism OR Bachelor's Degree in Journalism, Communications, Marketing, Business, Computer Science, or a related field AND 5+ years of experience in business or journalism OR equivalent experience. 3+ years of professional writing experience as a journalist or editor, or as an in-house writer at a technology company or large enterprise, with a portfolio of published work. Background in the SMB market through substantial coursework or professional experience covering, working in, or marketing to these businesses. Experience reporting on or writing about SMBs, entrepreneurship, or technology, with published work that makes those topics accessible to a broad audience. Experience writing for or with senior executives, including speeches, bylines, or newsletters. Product marketing experience with SMB customers in software or cloud, including positioning, messaging, go-to-market, competitive analysis, or analyst relations. Working knowledge of how SMBs buy and adopt technology, including through partners and online channels. Comfort with quantitative analysis, from reading usage and adoption data to testing the assumptions behind a value estimate. Experience working across product, engineering, sales, and partner teams in a matrixed organization.